Splicky

ad.nio launches engagement-based billing for ads

Ad.nio, an AdTech startup founded in August 2026 in Leverkusen by Tim Grünewald, Otto Schmidt and Tim Tillmann, launches interactive high-impact ad formats on the open web billed on a Cost-per-Engagement basis. The company charges advertisers only for predefined engagements — counting only the first engagement per user and excluding mouseovers and view-only impressions — and includes creative production while assuming the media risk. Its “Inventory Engine” links data signals and AI to predict environments with higher interaction probability and to optimize placements in hand-selected, brand-safe premium environments. Campaigns are measured by independent verification providers; ad.nio claims 100% viewability under its engagement definition and reports a potential German reach of about 45 million unique users. Primary targets are brands, agencies and retailers shifting flyer-based offers to interactive digital catalogs.

Adform strengthens leadership team with DACH hire

Adform has expanded its senior leadership: Daniel Neuhaus joins as Senior Vice President and Regional President for the DACH region, while Stefan Sommer is promoted to Chief Growth Officer. Both will report to Oliver Whitten, Chief Operating Officer, and will be members of Adform's Senior Leadership Team. Neuhaus brings over 20 years of adtech experience, including a recent role as VP DACH at The Trade Desk and previous co‑founder positions at Emetriq and Xplosion; he will run Adform’s business in Germany, Austria and Switzerland from Hamburg and oversee Splicky (acquired by Adform in late 2025). Sommer, an Adform veteran of ten years, moves from DACH and Global Sales & Partnerships leadership into a global role responsible for partnerships, media/data/technology business development and commercial corporate development.

DOOH Day 2026 Highlights Swiss DOOH Developments

DOOH Day 2026, held in Zurich on 11 June 2026, was organised by IAB Switzerland, IGEM and IG DOOH with support from SWA and LSA. Presentations and two panels covered measurement and research efforts in Switzerland and Germany, programmatic DOOH growth, retail DOOH use cases, and political pressure on advertising. Key technical updates included a German cross-market market-media study leveraging a mobility panel of over one million panelists, SPR+’s forthcoming SRP+ 6.0 AI to provide granular DOOH metrics for screens under 55 inches, and intervista’s expanded measurement system that now includes illuminated/unilluminated posters, scrollers, Drehsäulen and analog transit formats. Industry speakers emphasised the need for overarching, independently collected performance data across digital and analog out‑of‑home formats and signalled continued work toward concrete results by DOOH Day 2027.