Splicky
European multichannel DSP for programmatic media buying and measurement.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Splicky GmbH
- Entity type
- COMPANY
- Founded
- 2009
- Headquarters
- Körtestraße 10, 10967 Berlin, Germany
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- splicky.com
What Splicky does
Splicky runs a B2B adtech platform model centred on programmatic media buying. It creates value by aggregating access to multiple supply sources, providing campaign management and optimisation tools, and enabling buyers to run multichannel campaigns from a single interface. It complements this with measurement products that help prove campaign outcomes, particularly offline store visitation, which can improve retention and wallet share among agencies and advertisers.
Category differentiation
Splicky is a programmatic advertising platform for media buying and measurement, not a publisher, ad network or consumer app. It is best understood as a European DSP rather than a general marketing automation or CRM platform.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Splicky is a German B2B advertising technology company operating a proprietary demand-side platform for programmatic media buying. Its core product enables agencies, trading desks and advertisers to purchase inventory across web, in-app, connected TV, digital out-of-home and audio through access to multiple SSPs. The company makes money primarily from fees or margin linked to managed media spend on its platform, with additional value coming from measurement and analytics capabilities. Beyond media buying, Splicky offers a drive-to-store measurement product that helps advertisers connect digital campaigns to offline store visits using partner mobility and location data. The company is positioned as a European alternative to larger US DSP providers, with a stated focus on European inventory, multichannel execution and campaign optimisation.
Company news briefing
Briefing updated:
Following its late 2025 acquisition, Splicky’s integration into Adform is now overseen by Daniel Neuhaus, the newly appointed Senior Vice President for the DACH region. Based in Hamburg, Neuhaus manages Splicky’s operations alongside Stefan Sommer, who was promoted to Chief Growth Officer to drive global expansion and corporate development. This leadership structure reinforces Splicky’s role within Adform’s unified advertising platform, focusing on scaling its specialist capabilities within the programmatic digital out-of-home (DOOH) sector across the German, Austrian, and Swiss markets.
Business model & monetisation
Splicky is monetised primarily through media-spend-linked platform economics typical of DSPs, such as percentage-of-spend fees, platform margin on bought media, fixed CPM-based commercial arrangements or hybrid structures. It may also use minimum-spend commitments and paid access to advanced capabilities such as data integrations, reporting and measurement. Its drive-to-store measurement capability likely supports upsell and premium commercial packages rather than a purely consumer-facing revenue stream.
- Programmatic media buying platform fees
- Percentage take-rate on media spend
- Fixed or hybrid DSP commercial agreements
- SaaS / spend-based hybrid pricing
- Measurement and attribution capabilities
- Premium feature or packaged platform add-on
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Splicky GmbH
IAB vendor record: 252
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 3, 4
- Declared feature IDs
- 3
- Declared special purpose IDs
- 1, 2, 3
- Declared special feature IDs
- 1
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Splicky
What is Splicky?
Splicky is a German advertising technology company that operates a multichannel demand-side platform for programmatic media buying and offers drive-to-store measurement.
Who uses Splicky?
Its customers are agencies, trading desks, brand advertisers and retail marketers that buy digital media and measure campaign impact.
How does Splicky make money?
It primarily earns revenue from platform fees or margin tied to programmatic media spend, with additional commercial value from measurement and analytics capabilities.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
9 publicly documented primary sources and citations linked across the market graph.
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