Splicky

Splicky runs a B2B adtech platform model centred on programmatic media buying. It creates value by aggregating access to multiple supply sources, providing campaign management and optimisation tools, and enabling buyers to run multichannel campaigns from a single interface. It complements this with measurement products that help prove campaign outcomes, particularly offline store visitation, which can improve retention and wallet share among agencies and advertisers.

Splicky is a German B2B advertising technology company operating a proprietary demand-side platform for programmatic media buying. Its core product enables agencies, trading desks and advertisers to purchase inventory across web, in-app, connected TV, digital out-of-home and audio through access to multiple SSPs. The company makes money primarily from fees or margin linked to managed media spend on its platform, with additional value coming from measurement and analytics capabilities.

Beyond media buying, Splicky offers a drive-to-store measurement product that helps advertisers connect digital campaigns to offline store visits using partner mobility and location data. The company is positioned as a European alternative to larger US DSP providers, with a stated focus on European inventory, multichannel execution and campaign optimisation.