Splicky
Splicky is a european multichannel DSP for programmatic media buying and measurement.
Analyst Perspective
Splicky is a German B2B advertising technology company operating a proprietary demand-side platform for programmatic media buying. Its core product enables agencies, trading desks and advertisers to purchase inventory across web, in-app, connected TV, digital out-of-home and audio through access to multiple SSPs. The company makes money primarily from fees or margin linked to managed media spend on its platform, with additional value coming from measurement and analytics capabilities. Beyond media buying, Splicky offers a drive-to-store measurement product that helps advertisers connect digital campaigns to offline store visits using partner mobility and location data. The company is positioned as a European alternative to larger US DSP providers, with a stated focus on European inventory, multichannel execution and campaign optimisation.
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Key insights about Splicky
Category Differentiation
Splicky is a programmatic advertising platform for media buying and measurement, not a publisher, ad network or consumer app. It is best understood as a European DSP rather than a general marketing automation or CRM platform.
Splicky: About
Splicky runs a B2B adtech platform model centred on programmatic media buying. It creates value by aggregating access to multiple supply sources, providing campaign management and optimisation tools, and enabling buyers to run multichannel campaigns from a single interface. It complements this with measurement products that help prove campaign outcomes, particularly offline store visitation, which can improve retention and wallet share among agencies and advertisers.
How Splicky Works & Monetises
Business model analysis and core revenue streams
Splicky is monetised primarily through media-spend-linked platform economics typical of DSPs, such as percentage-of-spend fees, platform margin on bought media, fixed CPM-based commercial arrangements or hybrid structures. It may also use minimum-spend commitments and paid access to advanced capabilities such as data integrations, reporting and measurement. Its drive-to-store measurement capability likely supports upsell and premium commercial packages rather than a purely consumer-facing revenue stream.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Splicky)
Splicky becomes part of Adform Group
Since 2026, Splicky is part of the Adform Group and is fully managed by Adform.
Read original sourceDOOH Day 2026 Highlights Swiss DOOH Developments
DOOH Day 2026, held in Zurich on 11 June 2026, was organised by IAB Switzerland, IGEM and IG DOOH with support from SWA and LSA. Presentations and two panels covered measurement and research efforts in Switzerland and Germany, programmatic DOOH growth, retail DOOH use cases, and political pressure on advertising. Key technical updates included a German cross-market market-media study leveraging a mobility panel of over one million panelists, SPR+’s forthcoming SRP+ 6.0 AI to provide granular DOOH metrics for screens under 55 inches, and intervista’s expanded measurement system that now includes illuminated/unilluminated posters, scrollers, Drehsäulen and analog transit formats. Industry speakers emphasised the need for overarching, independently collected performance data across digital and analog out‑of‑home formats and signalled continued work toward concrete results by DOOH Day 2027.
Read original sourcePlatforms Under Pressure: Agentic AI and Legal Scrutiny
ExchangeWire’s roundup highlights multiple developments putting large platforms under pressure: the IAB Tech Lab published an Agentic Roadmap to guide agentic AI buying and selling in advertising; the UK government introduced new rules banning junk-food advertising online and pre-9pm on TV; a US federal judge denied Amazon’s motion to dismiss a class-action price‑gouging suit and independent retailers have alleged unauthorised listing/sales by Amazon; Meta’s planned acquisition of AI agent Manus is under review by Chinese authorities; and Adform acquired DOOH specialist Splicky to expand in German-speaking markets. The piece also references CES-related ad-tech updates from Disney, WBD’s defence against Paramount’s bid, and Spotify expanding support for video podcasters.
Read original sourceSplicky: Frequently Asked Questions
What is Splicky?
Splicky is a German advertising technology company that operates a multichannel demand-side platform for programmatic media buying and offers drive-to-store measurement.
Who uses Splicky?
Its customers are agencies, trading desks, brand advertisers and retail marketers that buy digital media and measure campaign impact.
How does Splicky make money?
It primarily earns revenue from platform fees or margin tied to programmatic media spend, with additional commercial value from measurement and analytics capabilities.
Company Facts
- Founded
- 2009
- Headquarters
- Körtestraße 10, 10967 Berlin, Germany
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- splicky.com