Observed Signal · Nov 11, 2026 · Hiring · Source: Meedia · Impact: 3/5 · Sentiment: Positive
Adform appoints three new Country Managers for DACH
Adform, the European adtech company, has reorganized its operations in Germany, Austria, and Switzerland by appointing new country managers for each market. Markus Forster will lead Germany, Andreas Grasel Austria, and Florian Walz Switzerland. Additionally, the company has merged its account management and customer success teams under Tobias Rein, who becomes Senior Director Account Management & Customer Success DACH. The country managers will hold full commercial responsibility for their respective markets, focusing on client retention and new business development. This move aims to strengthen local market expertise and customer proximity. Daniel Neuhaus, SVP & Regional President DACH, stated that the different market requirements call for local leaders who understand their regions well. Florian Walz joins from Splicky, a Berlin-based DSP that Adform acquired in January 2026.
Adform's organizational restructuring in the DACH region, including new country managers and integration of Splicky personnel, signals strategic focus on key markets and could impact local adtech competition and client relationships.
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Key Takeaways & Evidence Grounding
- Adform appoints Markus Forster as Country Manager Germany, Andreas Grasel as Country Manager Austria, and Florian Walz as Country Manager Switzerland.
- Tobias Rein becomes Senior Director Account Management & Customer Success DACH, leading the merged account management and customer success teams.
- All three country managers and Tobias Rein report to Daniel Neuhaus, SVP & Regional President DACH.
- Florian Walz joins Adform from Splicky, a Berlin-based DSP that Adform acquired in January 2026.
- The new structure aims to strengthen local market expertise and customer proximity in the DACH region.
Connected Companies & Entities
“Adform, the European adtech company, has reorganized its operations in the DACH region and appointed new country managers.”
“Florian Walz joins from Splicky, a Berlin-based DSP that Adform acquired in January 2026.”
Ontology Mapping & Concepts
Related Market Signals & Shifts
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Adform Appoints Markus Forster as Germany Country Manager
European adtech provider Adform has restructured its DACH leadership, appointing Markus Forster as Country Manager Germany. Forster, who previously led new business across the DACH region at Adform, will now focus on the German market, aiming to grow both existing client accounts and new customer acquisition. The reorganization follows Daniel Neuhaus's appointment as SVP & Regional President DACH about three months ago. Adform also named Andreas Grasel as Country Manager Austria and Florian Walz as Country Manager Switzerland, with Walz joining from Berlin-based DSP Splicky, which Adform acquired in January 2026. Additionally, Tobias Rein was promoted to Senior Director Account Management & Customer Success DACH. This new structure aims to clarify commercial responsibilities and improve collaboration between sales, customer success, and technical consulting across Germany, Austria, and Switzerland.
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