Observed Signal · Jul 27, 2026 · Measurement Report · Source: DWDL · Impact: 2/5 · Sentiment: Positive
Brad Pitt boosts Trade Republic TV ad surge
Trade Republic intensified its TV campaign featuring Brad Pitt, airing 1,287 spots in the past week — the most weekly placements for the neobank this year — generating a gross reach of 402 XRP. All Eyes On Screens data show the campaign’s TV-only gross ad volume since early May has reached €16.9 million. Telekom brand Congstar returned strongly to TV with 752 spots last week (435 XRP) after an absence in June–mid July. Ferrero's Kinder led the weekly advertiser ranking with 772 spots and 683 XRP; Lenor and Sky also placed on the podium. All Eyes On Screens compiles weekly spot lists and measures gross reach in Vodafone-measured households using Exact Rating Points (XRP).
Shows notable celebrity-driven investment in linear TV and weekly airtime shifts measured by All Eyes On Screens; relevant for media buyers, broadcasters and TV measurement but not industry-shifting.
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Key Takeaways & Evidence Grounding
- Trade Republic ran 1,287 TV spots featuring Brad Pitt in the last week.
- Trade Republic's weekly gross reach (brutto) for those spots was 402 XRP.
- The Brad Pitt TV campaign has a cumulative gross ad volume of €16.9 million on classic TV since early May.
- Telekom brand Congstar aired 752 spots last week, achieving 435 XRP and marking a comeback after being absent from TV between early June and mid July.
- Ferrero's Kinder brand led the All Eyes On Screens weekly ranking with 772 spots and 683 XRP.
Connected Companies & Entities
9 Entities mapped“Das Werberanking kurz erklärt - All Eyes On Screens (früher: AdScanner) stellt für das Ranking eine Liste aller in der vergangenen Woche im ...”
“Ziemlich umtriebig ist in der vergangenen Woche auch die Telekom-Marke Congstar gewesen....”
“Den Spitzenplatz in den Werbecharts von All Eyes on Screens sicherte sich die Ferrero-Marke Kinder, die es mit 772 Spots auf 683 XRP brachte...”
“So liefen in der zurückliegenden Woche insgesamt 1.287 Trade-Republic-Spots mit Brad Pitt in den Werbeblöcken, die meisten Schaltungen entfi...”
“Hinter Kinder kamen Lenor und Sky aufs Treppchen - der Pay-TV-Anbieter hat seine Werbeaktivitäten im Vergleich zur Vorwoche sogar etwas zurü...”
“Von den größeren Sendern war Kabel Eins mit 8,4 Prozent aller Spots am häufigsten belegt....”
“All Eyes On Screens ... ermittelt für diese die in Summe erzielte Reichweite in den gemessenen Vodafone-Haushalten....”
“© DWDL.de GmbH, 2001-2026...”
Ontology Mapping & Concepts
Related Market Signals & Shifts
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