Observed Signal · May 13, 2025 · Product Launch · Source: Trending Topics · Impact: 2/5 · Sentiment: Positive

Avataris to Launch DIY AI Agent Marketplace for Digital Humans

Executive Signal Summary

Austrian startup Avataris is developing a DIY platform for creating AI agents with digital humans, targeting consumers, businesses, and governments. The platform aims to unify multiple AI tools and models, allowing agents to communicate and automate complex use cases. It features low-cost, locally computed digital humans across devices such as VR, AR, web, mobile, and PlayStation. CEO Michael Schöggl claims the solution will offer higher user engagement and zero operating costs. The platform is scheduled to launch on Steam and app stores in August. Avataris has three business angels and is part of the Hummelnest accelerator by Raiffeisenlandesbank Steiermark. The business model combines a percentage markup on third-party AI costs for the DIY platform and a fixed fee of €50,000 plus €100 per hour for enterprise custom developments.

Polaris7 AgentPolaris7 Strategic Assessment
High Confidence

New AI agent marketplace with digital humans could impact customer engagement and marketing automation, but is currently an early-stage startup announcement with limited industry-wide significance.

SIGNAL RADAR

Track OpenAI Signals & Market Shifts in Real-Time

Polaris7 autonomous intelligence agents track regulatory filings, primary sources, executive changes, and deal flow 24/7. Create your free Explorer workspace to monitor these entities.

Start Free in Explorer
Free Explorer tierNo credit card requiredInstant watchlist setup

Key Takeaways & Evidence Grounding

  • Avataris is developing a DIY platform for creating AI agents with digital humans, targeting consumers, businesses, and governments.
  • The platform is planned to launch on Steam and app stores in August.
  • Avataris claims zero operating costs due to local computation and compatibility across VR, AR, web, mobile, and PlayStation.
  • The company has three business angels and is participating in the Hummelnest accelerator run by Raiffeisenlandesbank Steiermark.
  • Business model: percentage markup on third-party AI costs for the DIY platform; fixed fee of €50,000 plus €100/hour for enterprise custom developments.

Connected Companies & Entities

6 Entities mapped

“unsere Lösung bald mehr bieten kann als jeder einzelne KI-Entwickler wie OpenAI oder Anthropic....”

“unsere Lösung bald mehr bieten kann als jeder einzelne KI-Entwickler wie OpenAI oder Anthropic....”

“so wie HeyGen, Synthesia oder D-ID. Sie generieren am Server Videos......”

“so wie HeyGen, Synthesia oder D-ID. Sie generieren am Server Videos......”

“so wie HeyGen, Synthesia oder D-ID. Sie generieren am Server Videos......”

“Unity – der Game-Engine, die wir und 70 Prozent der VR-Apps verwenden....”

Primary Source Grounding & Direct Attribution
Direct Origin Attribution
Primary Reporting: Trending Topics•Published: May 13, 2025
Original Coverage Title: “Avataris: „Unsere Lösung kann bald mehr bieten als OpenAI“”

Related Market Signals & Shifts

Recent verified developments and strategic activity across this market segment.

AI CompetitionOct 8, 2026

AI Price War: OpenAI Gains Ground on Anthropic

The AI price war is intensifying, with OpenAI gaining significant ground on Anthropic among business customers. According to a Wall Street Journal report, spending on OpenAI and Anthropic models via the OpenRouter platform was nearly evenly split in September among roughly 120,000 companies using both, a shift from January when Anthropic held about 75% of that spending. OpenAI's aggressive price cuts on its GPT-5.6 lineup, including an 80% reduction on its smallest model Luna and 20% on Terra, are driving this change. Companies are increasingly prioritizing cost, combining multiple providers and using cheaper models for simpler tasks. Anthropic faces its own challenges, including capacity issues with Claude Code and data retention criticism. Both companies are preparing for IPOs, needing to demonstrate sustainable revenue to justify valuations exceeding $1 trillion.

Read assessment
Industry EventsOct 8, 2026

AWNY, Jupiter Fest Spotlight Agentic Ads and Open Web

Advertising Week New York and the inaugural Jupiter Festival Miami highlighted the industry's shift toward agentic advertising and anxieties about the open web's future. Major announcements included TikTok's off-platform ad expansion and a new AI shopping agent, Meta's AI campaign assistant testing, and OpenAI's visual ads introduction. Paramount's $110 billion acquisition of Warner Bros. Discovery closed, forming Skydance. Key themes were the threat of AI to publisher traffic, the rise of AI visibility tools, the early stage of agentic media buying, unsolved cross-platform measurement, and the booming sports and retail media sectors. Deals included PubX's acquisition of Compliant and a $5 million Series A, and OpenAI's reported $30 billion round talks with BlackRock and UAE investors.

Read assessment
InfrastructureOct 8, 2026

ICANN Receives 1,615 New Top-Level Domain Applications

The Internet Corporation for Assigned Names and Numbers (ICANN) has accepted applications for new generic top-level domains (gTLDs) for the first time since 2012. A total of 1,615 applications were submitted by 481 applicants, with a strong focus on AI-related domains. Ten companies, including Meta and OpenAI, applied for .agent, seven for .agi, and six for .asi. Meta filed 21 applications, including .instagram and .threads, while OpenAI filed 15, including .chatgpt and .codex. German entities like Adidas, Biontech, and Allianz also applied for brand-specific domains. The application fee can be up to $227,000 per domain. The article also highlights the financial success of country-code TLDs like .ai, which earned Anguilla about €59 million by November 2025.

Read assessment

Track Real-Time Market Signals & Shifts

Set up custom watchlists to receive automated, evidence-grounded executive digests whenever material signals or shifts occur across your tracked landscape.