Observed Signal · Jun 3, 2026 · Product Launch · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
AdPlus Nears 400 Users, Surpasses 750 Campaigns
AdPlus, an AI-powered cross-channel ad platform for SMBs and in-house marketing teams, said it has secured the adplus.com domain and is nearing 400 registered users who have created more than 750 campaigns and thousands of AI-generated creatives across 12 supported ad networks. The startup moved from a getadplus.com public beta (opened in April) to a fully public product in May, shipped multi-brand workspaces, persona-driven onboarding, auto-generated brand kits, and configurable creative modes. AdPlus is offering a free five-business-day launch pilot (plans + creatives + launch across two networks) and publishes tiered pricing: Starter (free, 2 networks), Pro ($99/month, 12 networks), Agency ($399/month, white-label, 10 seats) and Enterprise (custom).
Startup product milestone showing user growth and cross-network integrations; relevant to SMB-focused AdTech but not industry-shifting.
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Key Takeaways & Evidence Grounding
- AdPlus secured the adplus.com domain and also operates adplus.ai.
- The platform is approaching 400 registered users and has surpassed 750 campaigns with thousands of AI-generated creatives.
- AdPlus opened a public beta (getadplus.com) in April, went fully public in May with ~200 beta signups, and has nearly doubled that user base.
- The product supports 12 ad networks: Google, Meta, LinkedIn, TikTok, Amazon, Microsoft, Pinterest, Snapchat, Reddit, Spotify, Apple Ads, and X.
- AdPlus launched product features including multi-brand/agency workspaces, persona-driven onboarding, auto-generated brand kits, and configurable creative generation modes; it offers a free 5-business-day launch pilot and published Starter/Pro/Agency/Enterprise pricing tiers.
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Adlyse launches agentic AI platform for campaign management
Adtech startup Adlyse has launched a platform that uses AI agents to automate and optimize paid media campaigns across multiple advertising platforms, aiming to reduce manual workload and improve performance. The platform connects advertising channels, business data, and tools, with agents monitoring campaigns 24/7, analyzing performance, and recommending or executing actions with human approval. CEO Anna Stepura highlights that the platform can improve performance by 10-15% in well-managed accounts and reduce manual work by 55-60%, with potential ROAS increases of 150% for poorly managed accounts. Adlyse is targeting mid-sized to enterprise companies with monthly ad budgets starting around $100,000. The company is backed by investors including ZAS VC, Accel, and Boot64, and is pursuing SOC 2 compliance.
AI Digital Launches AI Creative Studio for Programmatic Ads
AI Digital, an AI-native media consultancy, announced the launch of AI Creative Studio, a full-service creative production unit that embeds generative AI into media workflows to produce, adapt, and scale original content across TV-grade video, audio, display, social, and rich media. The studio combines generative AI tooling with human design and art direction to deliver briefs-to-publish-ready assets, support rapid mockups for pre-sale, automate format resizing and adaptation at scale, and convert user-generated content into optimized ad variations. Pricing is presented as clear and scalable, tied to programmatic media investment. The offering is built on a curated stack of generative AI tools (including Runway, ElevenLabs, Pika Labs, Kaiber, Claude Design, Bannerbear, and others) and is available to AI Digital clients immediately, with onboarding supported by the company’s creative and media teams.
Startup Multiply Launches AI-Driven Real-Time Advertising Platform
Multiply, a B2B-focused media agency startup, exited stealth and announced a $9.5 million seed round led by Mayfield with participation from Sorenson Capital and several industry executives. The 13-person company, led by CEO and co-founder Matt Jayson, offers proprietary AI-powered “self-learning” ads that generate multiple creative variations using real-time signals, CRM and sales-call data, and human review. Multiply currently runs campaigns on LinkedIn and Google Ads and plans to expand to Meta, Reddit and chatbot placements; Jayson said the company has been in talks with OpenAI to introduce ads on ChatGPT. The platform continuously tests audience, messaging and creative iterations via autonomous optimization agents while keeping humans in the approval loop.
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