Odeeo
Odeeo is a in-game audio advertising platform for mobile game monetisation.
Analyst Perspective
Odeeo is an Israeli private adtech company operating an in-game audio advertising platform for mobile games. Trading under the name Odeeo and legally registered as Sonic Odeeo Ltd., it connects advertisers and agencies with mobile game inventory via programmatic audio ad formats, while giving publishers SDK-based tools, self-service controls, and analytics to monetise gameplay sessions without heavily disrupting user experience. The company makes money primarily by taking a share of advertising spend placed through its platform, typically on a CPM-style basis, and then sharing revenue with participating game publishers. Its customers are advertisers and media agencies seeking gaming audiences, and mobile game publishers or developers looking for incremental ad revenue through audio-first placements and associated monetisation infrastructure.
Analyst Signal Briefing
Updated: 2 Jul 2026Odeeo has significantly broadened its programmatic footprint by making its in-game audio advertising inventory available through Amazon DSP, facilitating more streamlined access for global brands. This integration follows a strategic partnership with Unity designed to expand the availability of premium mobile gaming supply for advertisers across the globe. These developments strengthen Odeeo’s position in the audio monetisation sector by integrating its non-intrusive inventory into major industry-leading platforms, thereby enhancing both the scale and the global accessibility of its specialised gaming ad formats.
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Key insights about Odeeo
Category Differentiation
Odeeo is an adtech platform for in-game audio advertising and publisher monetisation, not a music streaming service or a general digital audio publisher. It is also distinct from broader mobile ad networks focused primarily on video, interstitial, or banner formats.
Odeeo: About
Odeeo operates a two-sided adtech model. On the supply side, it integrates with mobile game publishers through its SDK and portal to unlock audio ad inventory during gameplay. On the demand side, it connects advertisers, agencies, DSPs, and exchanges to that inventory programmatically. Value is created by offering publishers incremental monetisation with limited gameplay disruption and giving buyers access to gaming audiences through audio-first ad units that differ from traditional rewarded video or banner placements.
How Odeeo Works & Monetises
Business model analysis and core revenue streams
The primary monetisation model is percentage take-rate from programmatic advertising spend flowing through Odeeo’s in-game audio inventory, likely transacted mainly on CPM terms. The company shares a portion of that revenue with publishers that integrate its SDK. Its portal and SDK appear to function chiefly as adoption and retention infrastructure for supply rather than as a standalone subscription business.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Odeeo)
Odeeo In-Game Audio Advertising Inventory Is Now Available Through Amazon DSP
Removal of major announcement regarding Odeeo's in-game audio ad inventory availability through Amazon DSP.
Read original sourceMCG and League‑M Europe Form Programmatic Partnership
Media Consulting Group (MCG) announced a strategic partnership with League‑M Europe to combine MCG’s programmatic supply management technology and operations capabilities with League‑M’s German and Europe‑wide media sales presence. League‑M will incorporate MCG’s proprietary “MCG Supply Management” into its offering for global brands and agencies, while MCG will provide programmatic operations, managed services and real‑time optimization across League‑M’s inventory (Gaming, Entertainment, Sports, Video, Display, Audio and DOOH). Executives quoted include Nadav Dray (Co‑Founder & CEO, MCG) and Florian Lormes (Co‑Founder & Managing Director, League‑M). The announcement was published June 16, 2026 via MarTech Series / PRNewswire.
Read original sourceiMideo Launches AI Video Platform with 50+ Tools
iMideo has launched a publicly available web app that consolidates more than 50 AI video and image tools into a single post-production workflow. The platform combines text-to-video, image-to-video, video-to-video, face swap, 4K upscaling, watermark removal, sound effects and subtitle generation, with pricing starting at $12.90/month. Users can choose generation models such as Seedance KIE and Runway Gen4; generated videos reach up to 1080p with durations of 5–15 seconds depending on the model. The launch follows rising interest in AI video: US monthly searches for “AI video generator” grew 49% to 246,000, per Google Ads data tracked by DataForSEO.
Read original sourceOdeeo: Frequently Asked Questions
What is Odeeo?
Odeeo is an in-game audio advertising platform that helps advertisers reach mobile gaming audiences and helps publishers monetise gameplay through audio-first ad formats.
Who uses Odeeo?
Its direct users and customers are advertisers, media agencies, mobile game publishers, developers, and monetisation teams.
How does Odeeo make money?
Odeeo primarily earns a share of advertising spend flowing through its platform, typically from programmatic audio campaigns running inside mobile games.
Company Facts
- Founded
- 2021
- Headquarters
- 5 Hahoshlim St Hertsliya, Israel
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- odeeo.io