Odeeo
Odeeo is a in-game audio advertising platform for mobile game monetisation.
Analyst Perspective
Odeeo is an Israeli private adtech company operating an in-game audio advertising platform for mobile games. Trading under the name Odeeo and legally registered as Sonic Odeeo Ltd., it connects advertisers and agencies with mobile game inventory via programmatic audio ad formats, while giving publishers SDK-based tools, self-service controls, and analytics to monetise gameplay sessions without heavily disrupting user experience. The company makes money primarily by taking a share of advertising spend placed through its platform, typically on a CPM-style basis, and then sharing revenue with participating game publishers. Its customers are advertisers and media agencies seeking gaming audiences, and mobile game publishers or developers looking for incremental ad revenue through audio-first placements and associated monetisation infrastructure.
Analyst Signal Briefing
Updated: 26 Jul 2026Following the Cannes Lions festival, Odeeo highlighted a strategic shift in the in-app advertising sector towards prioritising quality attention and practical outcomes. The company emphasised that future growth depends on stronger access to premium inventory and the delivery of verifiable engagement metrics for global brands. This focus reflects an industry-wide effort to better categorise and realise value through high-engagement mobile ad formats, moving away from legacy reach metrics.
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Key insights about Odeeo
Category Differentiation
Odeeo is an adtech platform for in-game audio advertising and publisher monetisation, not a music streaming service or a general digital audio publisher. It is also distinct from broader mobile ad networks focused primarily on video, interstitial, or banner formats.
Odeeo: About
Odeeo operates a two-sided adtech model. On the supply side, it integrates with mobile game publishers through its SDK and portal to unlock audio ad inventory during gameplay. On the demand side, it connects advertisers, agencies, DSPs, and exchanges to that inventory programmatically. Value is created by offering publishers incremental monetisation with limited gameplay disruption and giving buyers access to gaming audiences through audio-first ad units that differ from traditional rewarded video or banner placements.
How Odeeo Works & Monetises
Business model analysis and core revenue streams
The primary monetisation model is percentage take-rate from programmatic advertising spend flowing through Odeeo’s in-game audio inventory, likely transacted mainly on CPM terms. The company shares a portion of that revenue with publishers that integrate its SDK. Its portal and SDK appear to function chiefly as adoption and retention infrastructure for supply rather than as a standalone subscription business.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Odeeo)
What Cannes Confirmed About Attention, Access, and In-App Advertising
Cannes highlighted a broader shift toward practical outcomes, quality attention, stronger access,...
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Read original sourceOdeeo: Frequently Asked Questions
What is Odeeo?
Odeeo is an in-game audio advertising platform that helps advertisers reach mobile gaming audiences and helps publishers monetise gameplay through audio-first ad formats.
Who uses Odeeo?
Its direct users and customers are advertisers, media agencies, mobile game publishers, developers, and monetisation teams.
How does Odeeo make money?
Odeeo primarily earns a share of advertising spend flowing through its platform, typically from programmatic audio campaigns running inside mobile games.
Company Facts
- Founded
- 2021
- Headquarters
- 5 Hahoshlim St Hertsliya, Israel
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- odeeo.io