Odeeo

Odeeo operates a two-sided adtech model. On the supply side, it integrates with mobile game publishers through its SDK and portal to unlock audio ad inventory during gameplay. On the demand side, it connects advertisers, agencies, DSPs, and exchanges to that inventory programmatically. Value is created by offering publishers incremental monetisation with limited gameplay disruption and giving buyers access to gaming audiences through audio-first ad units that differ from traditional rewarded video or banner placements.

Odeeo is an Israeli private adtech company operating an in-game audio advertising platform for mobile games. Trading under the name Odeeo and legally registered as Sonic Odeeo Ltd., it connects advertisers and agencies with mobile game inventory via programmatic audio ad formats, while giving publishers SDK-based tools, self-service controls, and analytics to monetise gameplay sessions without heavily disrupting user experience.

The company makes money primarily by taking a share of advertising spend placed through its platform, typically on a CPM-style basis, and then sharing revenue with participating game publishers. Its customers are advertisers and media agencies seeking gaming audiences, and mobile game publishers or developers looking for incremental ad revenue through audio-first placements and associated monetisation infrastructure.