Audiomob
Audiomob is a in-game audio advertising platform for mobile apps and games.
Analyst Perspective
Audiomob is a UK adtech company that provides an in-app audio advertising platform for mobile games and apps. Its core product lets developers and publishers integrate audio ad units through SDKs, plugins, APIs and mediation adapters, while advertisers and agencies buy campaign delivery against that inventory. The company positions the format as less disruptive than conventional in-game display and video advertising, using audibility controls, reporting and verification tooling to support monetisation and measurement. The business makes money by taking a share of advertising spend flowing through its platform, with revenue tied to campaign delivery and publisher monetisation. Its paying customers are businesses rather than consumers: mobile game developers, app publishers, advertisers and agencies. The product set indicates a platform model built around in-game audio inventory supply, developer integrations and programmatic campaign execution.
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Key insights about Audiomob
Category Differentiation
Audiomob is an adtech platform for in-game and in-app audio monetisation, not a music streaming service or a consumer audio app. It is distinct from broader mobile ad networks by focusing on audio-first ad delivery within apps and games.
Audiomob: About
Audiomob operates a two-sided advertising technology platform. On the supply side, mobile developers and publishers integrate its SDKs, Unity plugin, APIs and mediation adapters to add audio ad inventory into games and apps. On the demand side, advertisers and agencies use that inventory to run audio campaigns. Audiomob creates value by enabling monetisation without heavily interrupting gameplay, and captures revenue as a take-rate on media transacted through the platform.
How Audiomob Works & Monetises
Business model analysis and core revenue streams
The company appears to monetise mainly through a percentage take-rate on advertising spend or inventory monetised via its platform. Advertisers likely pay on campaign delivery terms such as CPM or other media pricing models, while publishers receive revenue shares from served impressions and rewarded formats. Ancillary value is reinforced through programmatic demand, reporting, verification and integration tooling rather than a clearly disclosed standalone SaaS subscription model.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Audiomob)
PG Connects Summit Shanghai Confirmed Attendees Listed
PocketGamer.biz reports that PG Connects Summit Shanghai will return on July 29 with a one-day, business-focused summit ahead of ChinaJoy. The event features a curated five-track conference programme, around 40 expert speakers, an expanded Big Indie Pitch and a free online networking platform to connect local and international companies. The article publishes an alphabetical list of confirmed attendee companies — from game developers and publishers to service providers — and highlights examples including G5 Entertainment, Kingsoft, Krafton, Mattel163, Rovio, SayGames, thatgamecompany and Wargaming. Tickets are on sale via the event website. The piece references last year’s debut which drew over 630 attendees from 315 companies across 31 countries.
Read original sourceAudiomob Company Overview
Audiomob was founded in 2020 by Google and Facebook alumni Christian Facey and Wilfrid Obeng, focusing on audio ads in games and apps.
Read original sourceFrom In-Game to In-App: Audiomob’s Next Chapter in Audio Advertising
Audiomob is transitioning its focus from in-game audio advertising to in-app audio advertising, marking a significant shift in its strategy.
Read original sourceAudiomob: Frequently Asked Questions
What is Audiomob?
Audiomob is a UK adtech company that enables audio advertising inside mobile games and apps through SDKs, plugins and related integration tools.
Who uses Audiomob?
Its main users are mobile game developers, app publishers, advertisers, agencies and technical ad operations teams integrating or buying in-app audio inventory.
How does Audiomob make money?
It mainly makes money by taking a share of advertising spend and publisher monetisation flowing through its in-app audio ad platform.
Company Facts
- Founded
- 2020
- Headquarters
- United Kingdom
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- audiomob.io