Observed Signal · Mar 10, 2022 · Product Launch · Source: CMSWire · Impact: 3/5 · Sentiment: Positive
Adobe Summit 2022 to Spotlight Personalized Digital Experience Innovations
Adobe's annual Adobe Summit digital experience conference returns as a virtual event on March 15-17, 2022, the third consecutive year held online due to the COVID-19 pandemic. The event will focus on making the digital economy personal, with planned product and technology innovations across Adobe Experience Cloud spanning content, commerce, data insights, customer journeys, and marketing workflows. Keynotes will be delivered by CEO Shantanu Narayen and President Anil Chakravarthy. Adobe reported record Q4 FY2021 digital experience segment revenue of $1.01 billion, up 23% year-over-year, and Gartner recently named Adobe a Leader in its Digital Experience Platforms Magic Quadrant. Executives Steve Hammond and Scott Belsky discussed integrated single-product platforms, first-party data via Adobe Real-Time CDP, and metaverse-ready immersive content as strategic priorities for brands.
Adobe is a dominant MarTech/CX platform vendor; the article previews major Experience Cloud product innovations, reports strong digital experience segment financials ($1.01B quarterly revenue), and covers executive leadership changes — highly relevant to the MarTech ecosystem but not a disruptive, industry-level event.
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Key Takeaways & Evidence Grounding
- Adobe Summit 2022 runs virtually from March 15-17, 2022, featuring more than 200 sessions across 10 content tracks.
- Adobe's digital experience segment generated $1.01 billion in Q4 FY2021 revenue, up 23% year-over-year.
- Gartner named Adobe a Leader in its Magic Quadrant for Digital Experience Platforms.
- Adobe promoted Anil Chakravarthy to president of its Digital Experience business in December 2021.
- Adobe's revenue is split across digital media (73%), digital experience (24%), and publishing and advertising (3%).
Connected Companies & Entities
10 Entities mapped“Adobe, which provides digital customer experience software, kicks off its annual Adobe Summit conference virtually next week....”
“Adobe competes in the digital experience software space with providers like Salesforce, Oracle, Sitecore, Optimizely, BloomReach and Acquia....”
“Adobe competes in the digital experience software space with providers like Salesforce, Oracle, Sitecore, Optimizely, BloomReach and Acquia....”
“Adobe competes in the digital experience software space with providers like Salesforce, Oracle, Sitecore, Optimizely, BloomReach and Acquia....”
“Adobe competes in the digital experience software space with providers like Salesforce, Oracle, Sitecore, Optimizely, BloomReach and Acquia....”
“Adobe competes in the digital experience software space with providers like Salesforce, Oracle, Sitecore, Optimizely, BloomReach and Acquia....”
“Adobe competes in the digital experience software space with providers like Salesforce, Oracle, Sitecore, Optimizely, BloomReach and Acquia....”
“Gartner named Adobe a leader in Gartner's Magic Quadrant for Digital Experience Platforms published last month alongside Optimizely, Acquia ...”
“Mainstage sessions will focus on areas like commerce, B2B, work management and more, with brands including Panera Bread, HP and Honeywell....”
“Adobe CEO Shantanu Narayen (right) and Microsoft CEO Satya Nadella sit down at Adobe Summit 2019 to discuss culture, tech trends customer ex...”
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