Bloomreach

PubMatic hires César Masumbuku for Central Europe

PubMatic has appointed César Masumbuku as Senior Director Advertising Solutions Central Europe, effective July 1, 2026. Masumbuku will be based in Hamburg and report to Matt Salmon, VP Advertiser Solutions EMEA. He joins from Index Exchange, where he spent five years as Sales Director DACH & CEE, and previously worked at Powerchord, Bloomreach and Gravite. PubMatic highlights his experience in curation, data partnerships, CTV and identity management and links the hire to expansion of its advertiser-solutions activities and curated supply models. The article also references PubMatic's earlier January launch of an 'Agentic OS' for agentic programmatic advertising, which at launch involved partners including WPP Media and MiQ.

Bloomreach Enhances Loomi Conversational Agent

Bloomreach announced enhancements to Loomi, its AI shopping conversational agent, adding an advanced conversational engine, deeper third-party integrations, and a self-serve Conversational Insights dashboard. The upgraded agent can remember shopper preferences, perform multi-step reasoning for complex queries, fetch real customer reviews, and guide users from initial search to checkout. Insights from conversations are surfaced to brands via an analytics dashboard to reveal trending themes, catalog gaps, and performance metrics, and transcripts can be analyzed with AI-powered Q&A. Bloomreach says the agent operates under a brand’s merchandising rules and tone. Anirban Bardalaye, Chief Product Officer at Bloomreach, is quoted emphasizing the importance of agents that truly understand customers. The update positions Loomi as both a customer-facing shopping assistant and a source of voice-of-customer intelligence for ecommerce teams.

Bloomreach Launches Loomi AI App for Shopify

Bloomreach announced Loomi AI for Shopify, an embedded Shopify app that connects merchants’ Shopify stores directly to Bloomreach’s marketing and search products. Launched April 29, 2026, the app uses Bloomreach’s Loomi AI to unify customer, product, and commerce data and enable real-time, AI-powered personalization across search, on-site experiences, email, SMS and omnichannel campaigns. Bloomreach says the integration requires no coding or IT support, supports localized experiences via Shopify Markets, captures behavioral signals (including anonymous visitors) and includes AI decisioning for targeted promotions and synchronized merchandising. The release positions Loomi AI for Shopify as a single platform to deliver consistent, conversion-focused personalization across channels for Shopify merchants.