Bloomreach vs GrowthLoop

Bloomreach Named a Leader in the 2026 Gartner® Magic Quadrant™ for Email Marketing

Bloomreach is named a Leader in the 2026 Gartner® Magic Quadrant™ for Email Marketing Platforms. The press release was published on Nov 3, 2026.

As Martech Consolidates Into Closed Systems, Bloomreach Doubles Down on Openness With Zero-Copy Activation for Any Data Warehouse or CDP

Bloomreach announces zero-copy activation for any data warehouse or CDP, emphasizing openness in a consolidating martech landscape.

Bloomreach Opens Its Platform to the Agentic Era: More Than 200 Agents Have Already Been Built on Loomi Connect by Marketers, Ecommerce Teams, and Technology Partners Worldwide

Bloomreach announced that more than 200 agents have been built on Loomi Connect, opening its platform to the agentic era.

Retail media budgets grow; advertiser patience wanes

A new report, 'The 2026 Commerce Media Investment Index' from GrowthLoop and Ascend2, reveals that while 85% of advertisers plan to increase retail and commerce media spending, they are losing patience due to slow audience activation, weak measurement, and limited first-party data access. Half of advertisers wait four days or longer for custom audience segments, and only 11% get same-day delivery. 92% would increase spend with faster audience delivery, and 85% would pay a premium for same-day fulfillment. Measurement remains a pain point: nearly half wait over a week for post-campaign data, and only 32% consistently use results to improve targeting. The report underscores that operational speed and measurement are becoming critical budget criteria for retail media networks.

• 85% of advertisers plan to increase retail and commerce media spending.
• Half of advertisers wait four days or longer for custom audience segments; 15% wait at least a week.
• 92% would increase spend with faster audience delivery; 85% would pay a premium for same-day fulfillment.

Why good retailers make bad ad tech decisions

This article from The Drum, written by commerce media columnist Kiri Masters, explores the organizational and financial challenges that hinder retailers from adopting new adtech, despite the availability of advanced technology. It describes the gap between technology capabilities and an organization's ability to approve and implement it, using the example of a retail media leader who manually adjusts an inadequate ad server to compensate for poor forecasting. The article outlines four eras of retail media: in-house builds, economic pendulum swings, cloud/composable architectures, and AI-era data requirements. It contrasts different RMN strategies, such as Costco's hand-built stack and Ace Hardware's use of CitrusAd, highlighting that tech choices often reflect historical timing rather than current needs. It discusses the 'budget clock' and 'career clock' that constrain decisions, and concludes with expert insights on proposition-led strategies versus technology-led ones, noting the trend of advertiser consolidation on major DSPs.

• Citing a retail media leader, the article states that a mid-sized US network uses an ad server built for legacy publishers, which fails to forecast retailer traffic patterns, leading to underdelivery.
• The article says that the retail media leader manually adjusts the platform's forecasts every week or two to avoid missing seven-figure ad revenue.
• GrowthLoop launched an end-to-end commerce media network solution in August (likely 2026) to help retailers set up or upgrade networks.