FirstHive
Enterprise AI CDP for data unification and activation.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2019
- Headquarters
- United States
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- firsthive.com
What FirstHive does
FirstHive operates a B2B SaaS model centred on a core customer data platform and a set of proprietary enterprise modules. It creates value by ingesting customer data from multiple systems, resolving identities, generating real-time segments and predictions, and enabling downstream activation, governance and campaign execution. Revenue expansion comes from selling additional modules such as AI orchestration, loyalty, consent management, survey capture, analytics, ETL and partner-campaign distribution into the same enterprise account.
Category differentiation
FirstHive is an enterprise customer data and marketing operations software vendor, not a consumer app or a foundational AI model provider. It differs from pure CDPs by bundling loyalty, privacy, feedback, ETL and AI orchestration modules into the same stack.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
FirstHive is a private enterprise software company that sells an AI-enabled customer data platform for large organisations. Its platform unifies structured and unstructured customer data into real-time profiles, supports identity resolution and predictive modelling, and activates audiences across owned and paid digital channels. The company packages this core CDP with adjacent products for campaign orchestration, loyalty, survey capture, privacy management, analytics, mobile access, machine-learning deployment and data integration. The company generates revenue through enterprise SaaS contracts and modular product licensing. Its direct customers are enterprise marketing, data, analytics, IT, compliance, customer experience and partner-channel teams that need a centralised first-party data and activation layer. FirstHive uses a sales-led model built around demos, enterprise deployment and cross-sell of additional modules on top of the core CDP.
Business model & monetisation
FirstHive monetises through annual enterprise software subscriptions for its CDP and related modules. Commercial packaging is modular and tiered, with pricing shaped by data volume, customer profile scale and enabled capabilities. The company also uses usage-based charges for certain communication or activation functions and expands account value through add-on sales for AI orchestration, integrations, loyalty, privacy and analytics products.
- Core customer data platform
- Software subscription
- AI orchestration and decisioning modules
- Software subscription
- Loyalty, privacy, feedback and analytics add-ons
- Software subscription
- Channel or activation-related overages
- Pay-per-Use
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about FirstHive
What is FirstHive?
FirstHive is an enterprise AI customer data platform that unifies customer data, supports identity resolution, and activates audiences across digital channels.
Who uses FirstHive?
Large enterprise marketing, CRM, analytics, IT, compliance, CX and partner-channel teams use FirstHive and its related modules.
How does FirstHive make money?
FirstHive makes money through enterprise SaaS subscriptions for its CDP and add-on modules, with additional usage-based charges for certain activation functions.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
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