Observed Signal · Jun 28, 2023 · Analysis · Source: CMSWire · Impact: 3/5 · Sentiment: Positive
5 AI Jobs Poised to Change Marketing Landscape
The article highlights the emergence of AI-focused marketing roles as generative AI reshapes the industry. Citing surveys from Optimizely, HubSpot, and predictions from Gartner, it notes that 92% of senior marketing executives plan to adopt generative AI, and that 75% of marketing operations will shift from production to strategic activities by 2025. Gartner also predicts 70% of CMOs will prioritize AI ethics by 2025. The article identifies five key roles: Model Owner, Prompt Engineer, AI Ethicist, AI Trainer/Validation/Tester, and Marketing Operations/Automation, with example job postings. Quotes from CMOs at Reputation, Circuit City, ASAPP, and Canva underscore the demand for AI literacy and data-driven skills. The piece emphasizes that AI literacy is becoming essential for marketing professionals.
Highlights AI adoption trends in marketing and emergence of new roles, relevant to MarTech/AI.
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Key Takeaways & Evidence Grounding
- 92% of senior marketing executives plan to adopt generative AI capabilities (Optimizely survey).
- Gartner predicts 75% of marketing staff operations will shift from production to strategic activities by 2025.
- Gartner expects 70% of enterprise CMOs to focus on AI ethics by 2025.
- Five AI-infused marketing roles identified: Model Owner, Prompt Engineer, AI Ethicist, AI Trainer/Validator, and Marketing Operations/Automation.
- AI literacy emerges as a key skill, according to Canva's Cameron Adams.
Connected Companies & Entities
9 Entities mapped“Recruiting sites like Indeed and LinkedIn are brimming with jobs in marketing....”
“In recent survey of senior marketing executives, Optimizely found 92% are looking to adopt generative AI capabilities....”
“Recruiting sites like Indeed and LinkedIn are brimming with jobs in marketing....”
“According to HubSpot’s most recent State of AI survey, 62% of marketing leaders have already hired new employees to help leverage AI/automat...”
“And Gartner expects that by 2025, organizations that use AI across the marketing function will shift 75% of their staff’s operations from pr...”
“Liz Carter, CMO at Reputation, said: 'AI will certainly lead to a shift in how marketers manage content...'...”
“ASAPP Chief Experience Officer Mike Lawder believes AI will drive a new marketing field of omnichannel data scientists......”
“Cameron Adams, co-founder and chief product officer at Canva, believes AI will fuel a massive explosion in creativity......”
“Example job opportunity (June 21): Model Owner: Marketing Automation Portfolio Lead, Bayer, $101K/year....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Céline Flores Willers urges B2B marketers to think like B2C
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