Observed Signal · Sep 19, 2025 · Conference Insights · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
10 Insights from DMEXCO 2025
DMEXCO 2025 highlights continued AI-driven momentum alongside slower overall growth. The piece outlines ten takeaways: bot traffic is rising due to AI, with sites reportedly tolerating up to 1,000 bot visits before a real user visit and about five percent of sites already blocking LLMs; advertiser funding for AI remains speculative, with concepts like no-click AI and commission-based interactions discussed; big advertisers still favor human intelligence and continue to rely on agencies rather than replacing them. MMM is widely used, but trust issues persist with black-box models. Mobile commerce is growing slowly (roughly 1% annually) as new generations start on mobile. ID solutions (NetID/UTIQ) seek broader adoption amid industry pressure for wider integration. Privacy discussions were deemphasized in favor of using transactional data for tracking, while ongoing debates about measurement and education were raised by speakers like Bernhard Pörksen. Finally, online advertising has reached about 72% of ad budgets per Trend Monitor.
Industry conference insights and broad DMEXCO 2025 trends
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Key Takeaways & Evidence Grounding
- Bots account for up to 1,000 bot visits before a human visit on websites.
- About 5% of websites block LLMs, risking missed AI-driven reputation signals.
- AI advertising models discussed include No-click AI goods with commissions to sellers.
- Major advertisers still rely on human intelligence and agencies, not full automation.
- Online advertising now accounts for about 72% of ad budgets per Trend Monitor.
Connected Companies & Entities
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