Observed Signal · Oct 9, 2026 · Product Launch · Source: onlinemarketing.de · Impact: 1/5 · Sentiment: Positive
Threads tests Gems to honor valuable posts daily
Threads is testing a new feature called Gems, which awards up to 25 outstanding conversations daily with a visible diamond badge. The selection is algorithm-based, focusing on originality, timeliness, and authentic discussion, regardless of follower count. Posts or direct replies qualify, but reposts and content cross-posted from Instagram are excluded. The feature is currently limited to public US-based accounts of users aged 18 and older, though the badges are visible globally, including in Germany. Recipients get a notification and can share the badge. Users can hide the label if desired. Initial hints appeared in August via app researcher Alessandro Paluzzi. Threads aims to encourage original and engaging content, with no negative impact on reach for non-recipients.
Minor feature test on Threads, not a major adtech development.
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Key Takeaways & Evidence Grounding
- Threads tests 'Gems', awarding up to 25 daily outstanding conversations with a diamond badge.
- Selection is algorithm-based, considering originality, timeliness, and authentic discussion, not follower count.
- Eligible posts include original posts and direct replies, excluding reposts and Instagram cross-posts.
- The feature is initially limited to public US accounts of users aged 18 and older.
- Gems are visible globally; first hints appeared in August via Alessandro Paluzzi.
Connected Companies & Entities
1 Entity mapped“Threads is a platform owned by Meta; the article mentions Meta as the company behind Instagram and Threads....”
Ontology Mapping & Concepts
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Threads tests Tangle: Wordle-like posting option
Meta's Threads is testing a new posting feature called Tangle that converts standard posts into a word puzzle to boost time spent and engagement. First publicly revealed by app researcher Alessandro Paluzzi in January, Tangle scrambles user-entered words and highlights correctly placed letters in gold while others appear gray, resembling Wordle. The feature arrives amid Threads’ broader updates, including Topic Spaces and options to attach posts from third parties to Instagram Stories, as well as other visual and interactive enhancements. The move aligns with strong platform momentum—Threads reportedly has over 400 million monthly active users and is pursuing broader ad rollout to reach engaged users. In Meta’s Q4 2025 earnings call, CFO Susan Li cited a 20% increase in Threads time spent driven by Q4 optimizations. Tangle is currently in testing and not yet available to all users.
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