SEO Specialist – Total Search, GEO & GSO

This role specializes in SEO and total search strategies, including GEO (Generative Engine Optimization) and GSO (General Search Optimization). The specialist will optimize client content for search engines and AI-driven platforms, conduct keyword research, and analyze performance. Requires expertise in SEO best practices and emerging search technologies.

This role delivers day-to-day SEO activity and supports WPP Media's Total Search strategy, which spans traditional search engines, AI platforms, social channels, and commerce environments. The SEO Specialist will conduct technical SEO audits, keyword research, and GEO/GSO audits to assess brand visibility in AI-generated answers. Requires hands-on professional SEO experience and practical experience in Generative Engine Optimisation (GEO), Generative Search Optimisation (GSO), or AI-search visibility.

This role delivers day-to-day SEO execution and supports the adoption of WPP Media's Total Search strategy, with a strong focus on Generative Engine Optimisation (GEO) and Generative Search Optimisation (GSO). The specialist will conduct technical SEO audits, keyword research, and content optimisation, while also assessing brand visibility in AI-generated answers. Requires hands-on SEO experience, practical GEO/GSO experience, and the ability to work independently.

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