SEO Specialist – Total Search, GEO & GSO

This role delivers day-to-day SEO activity and supports WPP Media's Total Search strategy, which spans traditional search engines, AI platforms, social channels, and commerce environments. The SEO Specialist will conduct technical SEO audits, keyword research, and GEO/GSO audits to assess brand visibility in AI-generated answers. Requires hands-on professional SEO experience and practical experience in Generative Engine Optimisation (GEO), Generative Search Optimisation (GSO), or AI-search visibility.

This role delivers day-to-day SEO activity and supports adoption of WPP Media's Total Search strategy, integrating traditional SEO with Generative Engine Optimisation (GEO) and Generative Search Optimisation (GSO). The specialist conducts keyword research, technical SEO audits, and GEO/GSO audits assessing brand visibility in AI-generated answers, turning findings into actionable recommendations. Requires hands-on professional SEO experience with practical GEO/GSO or AI-search optimisation experience.

This role delivers day-to-day SEO execution and supports the adoption of WPP Media's Total Search strategy, with a strong focus on Generative Engine Optimisation (GEO) and Generative Search Optimisation (GSO). The specialist will conduct technical SEO audits, keyword research, and content optimisation, while also assessing brand visibility in AI-generated answers. Requires hands-on SEO experience, practical GEO/GSO experience, and the ability to work independently.

This role executes SEO and Generative Engine Optimization (GEO) projects for a portfolio of international and local brands, requiring at least two years of SEO experience. Responsibilities include conducting technical SEO audits, content gap analysis, and AI search visibility audits, while connecting search performance to broader business impact. The role requires fluency in French or Dutch and English, with expertise in tools like Screaming Frog and Semrush.

Handles the operational aspects of programmatic campaigns, including campaign setup, delivery management, and troubleshooting. Requires strong attention to detail and technical aptitude.

Manages implementation planning for global client solutions, coordinating media buying and campaign execution. Requires strong project management and media planning skills.

This role leads the implementation planning team to execute media campaigns, overseeing planning processes and ensuring quality delivery. It requires extensive media planning experience and leadership skills, with a focus on mentoring junior staff.