SEO Specialist – Total Search, GEO & GSO

This role specializes in SEO and total search strategies, including GEO (Generative Engine Optimization) and GSO (General Search Optimization). The specialist will optimize client content for search engines and AI-driven platforms, conduct keyword research, and analyze performance. Requires expertise in SEO best practices and emerging search technologies.

This role delivers day-to-day SEO activity and supports adoption of WPP Media's Total Search strategy, integrating traditional SEO with Generative Engine Optimisation (GEO) and Generative Search Optimisation (GSO). The specialist conducts keyword research, technical SEO audits, and GEO/GSO audits assessing brand visibility in AI-generated answers, turning findings into actionable recommendations. Requires hands-on professional SEO experience with practical GEO/GSO or AI-search optimisation experience.

This role delivers day-to-day SEO execution and supports the adoption of WPP Media's Total Search strategy, with a strong focus on Generative Engine Optimisation (GEO) and Generative Search Optimisation (GSO). The specialist will conduct technical SEO audits, keyword research, and content optimisation, while also assessing brand visibility in AI-generated answers. Requires hands-on SEO experience, practical GEO/GSO experience, and the ability to work independently.

This role executes SEO and Generative Engine Optimization (GEO) projects for a portfolio of international and local brands, requiring at least two years of SEO experience. Responsibilities include conducting technical SEO audits, content gap analysis, and AI search visibility audits, while connecting search performance to broader business impact. The role requires fluency in French or Dutch and English, with expertise in tools like Screaming Frog and Semrush.

This role leads the development and support of enterprise reporting solutions and SQL Server-based platforms at WPP IT. The Senior Director manages application development, database optimization, and production support, bridging business requirements and technical execution. Requires 10-12 years of experience in .NET development, SQL Server expertise, and reporting platforms.

This role develops brand, media, and communication strategies for clients, managing campaigns across offline channels with digital integration. The Senior Manager oversees budgets, client relationships, and team coordination. Requires media agency experience, strategic media knowledge, and strong client communication skills.

This role drives day-to-day tactical planning for media campaigns, including audience research, media plan matrix management, and financial reconciliation. The Senior Associate ensures operational accuracy and collaborates with cross-functional teams. Requires 1-2+ years of media agency experience, proficiency in planning tools, and strong analytical skills.