SEO Specialist – Total Search, GEO & GSO

This role specializes in SEO and total search strategies, including GEO (Generative Engine Optimization) and GSO (General Search Optimization). The specialist will optimize client content for search engines and AI-driven platforms, conduct keyword research, and analyze performance. Requires expertise in SEO best practices and emerging search technologies.

This role delivers day-to-day SEO activity and supports WPP Media's Total Search strategy, which spans traditional search engines, AI platforms, social channels, and commerce environments. The SEO Specialist will conduct technical SEO audits, keyword research, and GEO/GSO audits to assess brand visibility in AI-generated answers. Requires hands-on professional SEO experience and practical experience in Generative Engine Optimisation (GEO), Generative Search Optimisation (GSO), or AI-search visibility.

This role delivers day-to-day SEO activity and supports adoption of WPP Media's Total Search strategy, integrating traditional SEO with Generative Engine Optimisation (GEO) and Generative Search Optimisation (GSO). The specialist conducts keyword research, technical SEO audits, and GEO/GSO audits assessing brand visibility in AI-generated answers, turning findings into actionable recommendations. Requires hands-on professional SEO experience with practical GEO/GSO or AI-search optimisation experience.

This Associate Director role at Mindshare leads a team of Experience specialists (SEO, GEO, analytics) and acts as the strategic lead for key client accounts. The role focuses on delivering high-quality Experience products, driving commercial growth through pitches and upselling, and staying ahead of the curve with emerging tech like LLMs and SEO automation. It requires deep SEO/GEO expertise, strong leadership, and client-facing skills.

This senior manager client role develops brand, media, and communication strategies, managing client projects and campaigns across offline media channels. The position involves client advisory, budget management, project coordination, and mentoring junior team members. Requires media consulting/planning experience, strategic media knowledge, and fluent German and English.

This senior director role leads the development, enhancement, and support of enterprise applications, reporting solutions, and Microsoft SQL Server-based platforms. The position involves designing and developing .NET applications, complex SQL stored procedures, and supporting reporting and automation initiatives. Requires 10-12 years of experience in application development, SQL Server expertise, and business-facing delivery.

This senior associate media planning role within the MFG team drives day-to-day tactical planning work, including audience research, media plan matrix management, and financial reconciliation. The position involves utilizing core agency platforms like GWI, Olive, and PFC, ensuring operational accuracy, and collaborating with cross-functional teams. Requires 1-2+ years of media agency experience and proficiency in Google Sheets/Excel.