Senior Director - Reporting

This associate director role leads data enablement and reporting functions, overseeing the development of data infrastructure and reporting solutions. Responsibilities include managing data pipelines, ensuring data quality, and delivering actionable insights to stakeholders.

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Role Summary and Impact This role is within WPP Media, where you will be instrumental in leading end-to-end data enablement and reporting for the Wendy’s business. You’ll oversee reporting infrastructure, data integration, transformation, quality assurance, dashboard delivery, and data governance. Working closely with analytics, activation, planning, data science, clients, and technical stakeholders, you’ll ensure reliable reporting data supports accurate insights and client deliverables. The opportunity combines technical leadership, operational ownership, stakeholder management, and team development of an onshore and offshore reporting team. You’ll help strengthen reporting processes, connect new data sources, improve data quality, and support the evolution of the reporting environment. Supported by the broader Data Enablement and Reporting Center of Excellence, you’ll gain exposure to enterprise best practices, standardized reporting frameworks, emerging technologies, and shared technical expertise across WPP Media. Key Responsibilities Lead the end-to-end data-to-dashboard workflow, from media platform extraction and data transformation through quality assurance, reporting delivery, and handoff to analytics teams. Oversee the development, maintenance, and continuous improvement of reporting infrastructure, dashboards, visualizations, and recurring deliverables. Guide the reporting team in using SQL, data modeling, extraction, transformation, and data engineering practices to deliver stable and scalable solutions. Establish and maintain robust data quality, validation, reconciliation, mapping, parsing, taxonomy, and governance processes for paid media data. Investigate reporting discrepancies, conduct root-cause analysis, and recommend or implement solutions across source platforms, data models, transformation logic, and dashboards. Define requirements for new data sources and lead the team in evaluating effective approaches for data connections, joins, and reporting integration. Oversee reporting production and quality assurance, ensuring deliverables are accurate, consistent, timely, and aligned with business objectives. Manage and develop an onshore and offshore team of reporting professionals through clear priorities, coaching, collaboration, and effective work allocation. Serve as a trusted partner to Wendy’s clients and internal stakeholders, explaining reporting solutions and technical concepts clearly to both technical and non-technical audiences. Maintain comprehensive documentation and identify process improvements that streamline repetitive tasks, strengthen delivery standards, and improve reporting operations. Skills and Experience Bachelor’s degree in Computer Science, Information Technology, Engineering, Business Analytics, Data Science, Marketing, or a related field, or equivalent professional experience. 5-7+ years of experience in business intelligence, reporting, data enablement, marketing or media data, media analytics, data engineering, or a related technical discipline. Advanced, hands-on experience with Power BI, including dashboard development, maintenance, visualization, and reporting delivery. Strong SQL skills, including joining datasets, querying multiple data sources, and evaluating appropriate data integration approaches. Meaningful experience with extract, transform, and load (ETL) processes, data transformation, reporting pipelines, and data modeling, including schemas, fact tables, and dimension tables. Professional experience with paid media, digital advertising, marketing data, media analytics, ad technology, or agency reporting environments. Strong data quality and governance capabilities, including validation, reconciliation, data hygiene, taxonomy, mapping, parsing, documentation, and root-cause analysis. Experience working with data from search, social, Amazon, Google, demand-side platforms, or other digital media and advertising environments. Experience leading, mentoring, or managing reporting or analytics professionals, including collaboration with onshore and offshore teams. Exposure to Python, BigQuery, Google Cloud Platform, dbt, application programming interfaces (APIs), Tableau, Looker, or comparable data and reporting technologies is preferred. Life at WPP Media & Benefits Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, a

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . 3015 - Director, Media Solutions - Scrum Master, UK Role Summary and Impact You will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are seeking an experienced and passionate Scrum Master to guide and coach our development teams within Data & Technology Solutions. You will be a champion of Agile values and principles, fostering a culture of continuous improvement, transparency, and self-organization. Your role will be critical in enabling our teams to deliver high-quality data products and AI platforms efficiently and effectively, contributing directly to WPP's innovation in the AdTech space. You are: A leader who empowers teams, removing impediments and fostering an environment of collaboration and psychological safety. An expert facilitator, skilled at guiding teams through Agile ceremonies and discussions to achieve clear outcomes. A strong communicator and coach, adept at nurturing Agile mindsets and practices across individuals and the organization. Proactive and adaptable, able to anticipate challenges, resolve conflicts, and guide teams through change. Passionate about continuous improvement, always seeking ways to optimize team performance and delivery predictability. What you will do: Facilitate Agile Processes and Ceremonies Facilitate all Scrum ceremonies (e.g., Daily Scrum, Sprint Planning, Sprint Review, Sprint Retrospective) ensuring they are productive, engaging, and aligned with Agile principles. Help the Product Owner manage the product backlog, ensuring stories are well-defined, estimated, and prioritized. Support the team in self-organizing and cross-functional collaboration, helping them to achieve sprint goals and ultimately, product vision. Ensure transparent communication of team progress, impediments, and metrics to all relevant stakeholders. Coach and Develop Agile Teams Coach the development team on Scrum principles, Agile values, and engineering best practices to maximize productivity and continuous improvement. Provide guidance and support to the Product Owner in understanding and implementing Agile practices, particularly regarding backlog management and stakeholder collaboration. Foster a culture of open communication, inspect-and-adapt, and continuous learning within the team. Help resolve team conflicts and build a strong sense of team ownership and accountability. Remove Impediments and Protect the Team Identify, track, and actively work to remove impediments that hinder the team's progress and productivity. Shield the team from external distractions and interferences, allowing them to focus on sprint commitments. Collaborate with other Scrum Masters and management to identify and address organizational impediments to Agile adoption. Promote effective decision-making processes within the team, encouraging autonomy while ensuring alignment with broader goals. Drive Continuous Improvement and Metrics Guide the team in using metrics (e.g., velocity, burn-down/up charts) to understand and improve their performance and predictability. Lead retrospective meetings, facilitating discussions around "what went well," "what could be improved," and action items for the next sprint. Champion Agile adoption and maturity across the organization, sharing best practices and insights with other teams and leadership. Help the team establish and refine their definition of "Done" to ensure consistent quality and delivery. Skills and Experience If this opportunity looks right for you, we are looking for candidates who have: Experience as a dedicated Scrum Master for multiple software development teams, preferably in a data-intensive or technical product environment. Strong understanding and practical application of Scrum framework, Agile principles, and various Agile methodologies (Kanban, Lean). Proven ability to facilitate meetings effectively, manage conflict, and drive consensus. English fluency C1/C2 Excellent communication, coaching, and mentoring skills, with the ability to influence and inspire others. Experience with Agile project management tools (e.g., Jira, Azure DevOps, Asana). Understanding of the software development lifecycle and common engineering practices (e.g., CI/CD, TDD). Ability to understand complex technical issues at a high level and articulate them to non-technical stakeholders. Proactive problem-solver with a strong sense of ownership and accountability. Certified ScrumMaster (CSM), Professional Scrum Master (PSM I/II), or other equivalent Agile certifications are highly desirable. Life at WPP Media & Benefits Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource gro

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