Senior Associate, OOH Direct Activation

This role leads direct media activation and investment for major client accounts, managing multi-million-dollar buys across TV, radio, and digital. The manager is responsible for strategic negotiations, team mentorship, financial integrity, and leveraging audience measurement tools to optimize campaign performance.

This role serves as the subject matter expert for (Digital) Out-of-Home advertising at WPP Media Amsterdam. Responsibilities include leading complex campaigns, developing channel strategies, negotiating pricing, and coaching team members. Requires 4-6 years of OOH or related media experience and strong strategic and analytical skills.

This role is a cross-functional media investment position focused on TV, Radio, and Digital Direct buying. The Senior Associate will lead end-to-end campaign execution using MediaOcean for buy entry, insertion orders, and billing reconciliation, while leveraging NLogic and Lens for audience analysis. Success requires at least 2 years of media buying experience, hands-on MediaOcean proficiency, and strong numerical and organizational skills.

Manages out-of-home (OOH) media planning and buying, including inventory selection and campaign optimization. Requires expertise in OOH measurement and audience targeting.

This role provides Tier 2 platform support and incident leadership for WPP Media's integrated ecosystem, connecting technology platforms, operational workflows, and agency teams. The Senior Associate investigates root causes across interconnected systems, translates operational challenges into technical requirements, and ensures data integrity across core platforms, requiring hands-on experience with Salesforce, Jira, Confluence, SQL, Python, and Tableau.

This manager role leads data and technology consulting projects within WPP Media, focusing on delivering data-driven solutions for clients. The manager will oversee data strategy, technology implementation, and analytics initiatives, leveraging the agentic marketing platform WPP Open. Requires experience in data consulting and a strong understanding of marketing technology.

This junior consultant role focuses on advertising technology solutions within WPP Media, supporting the deployment and optimization of ad tech products. The consultant will work with the agentic marketing platform WPP Open, assisting in technical implementations and client-facing projects. Requires foundational knowledge of AdTech and a collaborative mindset.