Senior Associate, Direct Activation (Senior Buyer)

This role acts as a digital strategist and project manager, translating client briefs into holistic cross-channel digital strategies across display, video, CTV, audio, and gaming. The associate leads test-and-learn initiatives with emerging platforms and AI-driven technologies, partnering with measurement teams to build performance stories. Requires 1+ years in programmatic strategy or planning with broad DSP knowledge.

This role is a cross-functional media investment position focused on TV, Radio, and Digital Direct buying. The Senior Associate, Direct Activation leads the end-to-end execution of media buys using MediaOcean, manages vendor relationships, and ensures accurate campaign delivery and billing reconciliation. The role leverages analytics tools like NLogic and Lens to evaluate audience trends and optimize campaign performance.

This role leads direct media activation and investment for major client accounts, managing multi-million-dollar buys across TV, radio, and digital. The manager is responsible for strategic negotiations, team mentorship, financial integrity, and leveraging audience measurement tools to optimize campaign performance.

Cross-functional media investment role focused on TV, Radio, and Digital Direct buying. Manages vendor relationships, executes media buys, and leads campaign stewardship using MediaOcean for buy entry and billing reconciliation. Requires at least 2 years of media buying experience with hands-on proficiency in MediaOcean and knowledge of NLogic or Lens.

This role involves supervising media planning and buying activities for client accounts, ensuring campaign execution aligns with strategic objectives. The supervisor will lead a team of media planners, coordinate with internal and external stakeholders, and optimize media investments. Strong knowledge of the Brazilian media landscape and digital and traditional channels is required.

This role manages the direct activation of out-of-home (OOH) media campaigns, coordinating with planning and buying teams to ensure flawless execution and delivery. The Senior Associate will oversee campaign setup, trafficking, and optimization, while maintaining strong relationships with OOH vendors and internal stakeholders. Key responsibilities include monitoring campaign performance, troubleshooting issues, and ensuring all activations meet client objectives and contractual KPIs.

This senior role manages client media accounts, acting as the primary strategic contact and ensuring delivery of media plans that meet client objectives. Responsibilities include leading media strategy development, overseeing campaign execution, and driving business growth. Strong client relationship management and media expertise are required.