Manager, OOH Direct Activation

This role leads direct media activation and investment for major client accounts, managing multi-million-dollar buys across TV, Radio, and Digital Direct. The manager oversees team mentorship, end-to-end campaign workflows in Mediaocean, financial reconciliation, and audience analytics using Canadian media tools like NLogic and Numeris. Success is measured by client trust, commercial excellence, and operational precision.

This role manages the direct activation of Out-of-Home (OOH) advertising campaigns, overseeing the planning, execution, and optimization of OOH media buys. The Manager will coordinate with vendors, manage campaign logistics, and ensure campaigns are delivered on time and within budget. Requires experience in OOH media buying and campaign management.

This role leads the Toronto OOH/Print Activation team, requiring significant hands-on experience in OOH and Print activation combined with people leadership and client stewardship. The Director will set team direction, develop capabilities, and be accountable for the quality and effectiveness of activation across the client portfolio, including tactical recommendations, negotiation, execution, and financial reconciliation. The role requires 6-8+ years of hands-on OOH and Print expertise, deep knowledge of the media landscape, and strong financial acumen.

This role leads the direct activation of Out-of-Home (OOH) advertising campaigns, overseeing the strategic planning, execution, and optimization of OOH media buys. The Director will manage a team, develop client relationships, and drive innovation in OOH advertising. Requires extensive experience in OOH media buying, team leadership, and client management.

This role focuses on data analytics and insights generation for media campaigns within the Global Operations Centre. The executive will analyze campaign performance data, derive actionable insights, and support strategic decision-making for clients. Responsibilities include building reports, identifying trends, and collaborating with cross-functional teams to optimize media investment.

This role leads influencer marketing strategy, governance, and execution across the Africa Operating Unit. The lead is responsible for CreatorIQ adoption, campaign delivery, budget management, and team leadership across multiple markets, ensuring alignment with global standards and driving the evolution of influencer marketing as a key channel.

This junior role supports the planning, execution, and evaluation of influencer marketing campaigns for clients. Responsibilities include researching and selecting suitable influencers, coordinating collaborations, and assisting influencers with content publication, requiring foundational project management and communication skills.