Sales Director, Demand

Programmatic Director role overseeing programmatic advertising strategy and operations.

This role is accountable for all day-to-day Programmatic operations and serves as the main point of contact on an account. The director provides strategic direction and leadership in the digital group, manages the career paths of supporting staff, and formulates programmatic strategy aligned with client objectives, requiring deep expertise in DSPs, ad servers, and brand safety technologies.

This Director role drives revenue growth for Equativ's Maestro programmatic curation and media activation platform across North America by building strategic agency and holding-company partnerships. The role owns the full partnership lifecycle from prospecting and negotiation to activation and expansion, while tracking emerging AI-driven advertising technologies like MCP and AdCP. Success requires 5+ years of programmatic advertising or business development experience, deep knowledge of DSPs/SSPs, and the ability to translate technology into commercial opportunities.

This role leads buyer development for Sovrn, acquiring new accounts and cultivating growth with brands, agencies, and holding companies in the North American advertising market. Responsibilities include identifying strategic opportunities across video, desktop, CTV, and in-app, owning the weekly pipeline and revenue forecast, and leading a managed trading solution for SME brands. Requires deep adtech experience and programmatic sales expertise.

This Sales Development Representative role focuses on generating new business across US agencies, brand advertisers, and buy-side platforms by opening conversations and building a qualified pipeline for Sales Directors. The role involves proactive outbound prospecting, inbound follow-up, account mapping, and qualification against a framework, requiring 1-2 years of sales or client-facing experience ideally in Media or AdTech. Success is measured by pipeline generation and conversion, with a clear career path toward Sales Director.