Observed Signal · Aug 27, 2026 · Product Launch · Source: persoenlich.com News · Impact: 2/5 · Sentiment: Positive
Marketing / Advertising Campaign Market: SBB launches B2B platform 'Smooove your Business'
Swiss Federal Railways (SBB) has launched 'Smooove your Business', its first long-term, modular communications platform for corporate customers. The cross-media campaign has run since 17 August across video and static formats with a focus on LinkedIn. The creative concept — developed by Bern agency Contexta — foregrounds client problems (e.g., parking costs, expense reporting, sustainability) and then presents SBB solutions such as parking management, the SBB Businessmanager and participation in MoveSmart. Production partners named in the release include Shining (production), Süsstrunk (image editing) and media handled by Havas and Webrepublic. SBB positions the platform as an ongoing brand-building architecture for different decision functions rather than a sequence of product campaigns.
A major national transport operator launched a modular, long-term B2B communications platform with a LinkedIn-focused cross-media rollout; relevant to agency work, B2B marketing strategies and paid social execution but not industry-shifting.
Wichtigste Kernpunkte & Evidenz
- SBB launched 'Smooove your Business', a long-term modular communications platform for business customers.
- The cross-media campaign has run since 17 August in video and static formats with an emphasis on LinkedIn.
- The campaign was developed by Bern agency Contexta; production by Shining; image editing by Süsstrunk; media by Havas and Webrepublic.
- MoveSmart is not an SBB service but a cross-company initiative in which SBB participates.
- SBB describes the platform as modular with no fixed end date and targets different decision functions (finance, HR, sustainability) with tailored messages.
Verknüpfte Unternehmen
3 verknüpfte UnternehmenHavas Media Network
Globales Mediaagentur-Netzwerk für Mediaplanung, Einkauf, Commerce und Analytics.
“Credits in the release list Media: Havas....”
persoenlich.com
Das führende Schweizer B2B-Fachportal für Kommunikations- und Marketingentscheider mit einem hochpräzisen, datengestützten Werbe-, Job- und Branchennetzwerk.
SBB
Advertiser / Brand (Buys Ads)Die staatliche Personen- und Güterbahngesellschaft der Schweiz.
“SBB launched 'Smooove your Business', its first long-term communications platform for business customers; the release also lists responsible...”
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