SBB

Swiss Study: Newsrooms Common but Silos Persist

A Swiss study published 19 August 2026 finds that the corporate newsroom model is now widespread in Swiss organisations, with nearly half of surveyed communications leaders working in newsroom structures and roughly another quarter using newsroom approaches. The quantitative study, authored by researchers from the Universities of Freiburg and Bern and Lucerne University of Applied Sciences (216 respondents), reports measurable operational benefits (faster reaction to trends, improved media presence, cost efficiency) but finds no empirical reduction in siloed thinking. The study also shows broad use of AI tools in communications teams but limited strategic governance or resource commitment for AI. Funders included Innosuisse, SBB and Axpo; Newsroom Communication acted as practice partner.

SBB Targets Older Travellers with Nationwide Campaign

Swiss Federal Railways (SBB) has launched a nationwide advertising campaign focused on people aged 60 and over. Developed together with the agency Leo (Zürich/Lausanne), the campaign centers on staying mobile and connected with family and friends, and features two TV spots plus placements in digital out-of-home, online and print. The campaign has been running since 22 June 2026. Leo — formed from Publicis Zürich and Publicis Lausanne in April and part of Publicis Groupe — handled creative work. Matthias Bütler, member of SBB’s executive board and interim head of Market Passenger Transport, said the campaign aims to make older people choose public transport as their primary travel mode. Production credits include director Gonzaga Manso, Shining Film AG, DubDub and Prodigious.

Swiss Travel System Appoints Fasciati and Held to Board

Swiss Travel System elected Renato Fasciati and Sandro Held to its board following the general meeting on 16 June. The two appointments fill seats vacated by Piotr Caviezel and Simon Berger. Renato Fasciati, director of the Rhätische Bahn (RhB) since 2016 and former head of Zentralbahn, takes the RhB seat. Sandro Held, who is responsible for divisional controlling in passenger transport at SBB and previously worked for Inditex, fills the SBB seat. The same personnel changes are being applied at Switzerland Travel Centre. Swiss Travel System AG, founded in 2011 by SBB, Schweiz Tourismus and several transport companies, markets Swiss public transport internationally.