Observed Signal · Jun 1, 2026 · Marketing Campaign Launch · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Positive
Swiss launches 'Swiss Senses' long‑haul campaign
Swiss has launched a new long‑haul cabin and service concept called "Swiss Senses" and unveiled an international campaign created by agency Thjnk Zürich. The concept includes new seat types, adjusted lighting, larger screens and an expanded service offer across classes. The campaign centers on a film directed by Jonas Vahl with voiceover by Philipp Moog, and uses moving‑image, digital formats and placements in premium environments. Swiss marketing head Stefan Vasic is quoted describing the creative approach. Credits list internal Swiss project leads and an extensive production team and external partners, including Czar Film AG and WPP Media.
Announcement of a brand creative campaign and cabin product by an airline; relevant to creative/production and media placement but limited impact on broader AdTech/MarTech infrastructure or standards.
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Key Takeaways & Evidence Grounding
- Airline Swiss launched a new long‑haul cabin and service concept called "Swiss Senses".
- Agency Thjnk Zürich developed an international campaign to launch the concept, prioritizing video, digital formats and premium placements.
- Central campaign element is a commercial film directed by Jonas Vahl with voiceover by Philipp Moog.
- Swiss describes the product changes as new seat types, adjusted lighting, larger screens and an expanded service offer across classes.
- Production and agency credits include Czar Film AG and WPP Media among multiple external partners and a named internal Swiss project team.
Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Andermatt launches late‑summer 'Summer, elevated.' campaign
Andermatt Swiss Alps has launched a late‑summer campaign titled “Summer, elevated.” produced by Zurich agency Marty—Trezzini. The campaign centers on five bespoke visual worlds that emphasize alpine summer lifestyle at 1,444 meters, and the agency developed a modular creative system of more than 200 assets. The rollout includes digital channels and Digital Out‑of‑Home placements across Switzerland and international markets, with locations such as Milan, Geneva Airport and Zurich main station, plus a 15‑meter megaposter at Zurich’s Fraumünster. Katharina Rapp (Director of Marketing) and Isabelle Städtler (Destination Marketing Manager) are named as the campaign leads at Andermatt Swiss Alps. The article was published on August 17, 2026.
Swiss launches World Championship campaign with NHL stars
Swiss, the official airline of the Swiss national ice‑hockey team, launched a sponsorship advertising campaign for the 2026 Ice Hockey World Championship. The film, running 11–31 May 2026 under the claim "The home advantage begins with the home flight," features Swiss NHL players Roman Josi, Nino Niederreiter, Timo Meier and Nico Hischier. The campaign was developed by Thjnk Zürich, directed by the duo Salsa and produced by Czar Film AG. Musically it uses an orchestral interpretation of David Bowie’s "Heroes" performed by Peter Gabriel. The spot will run on TV, digital channels, social media and on LED cubes inside World Championship stadiums. Detailed production and agency credits and Swiss marketing project leads are listed in the announcement.
SBB Targets Older Travellers with Nationwide Campaign
Swiss Federal Railways (SBB) has launched a nationwide advertising campaign focused on people aged 60 and over. Developed together with the agency Leo (Zürich/Lausanne), the campaign centers on staying mobile and connected with family and friends, and features two TV spots plus placements in digital out-of-home, online and print. The campaign has been running since 22 June 2026. Leo — formed from Publicis Zürich and Publicis Lausanne in April and part of Publicis Groupe — handled creative work. Matthias Bütler, member of SBB’s executive board and interim head of Market Passenger Transport, said the campaign aims to make older people choose public transport as their primary travel mode. Production credits include director Gonzaga Manso, Shining Film AG, DubDub and Prodigious.
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