Observed Signal · Sep 8, 2026 · Industry Event Coverage · Source: Modern Retail · Impact: 3/5 · Sentiment: Positive
Retail Media Networks Showcase Differentiation Strategies at Ascendant Showcase
At Ascendant Network's Showcase event in New York City, 11 retail media networks presented strategies to differentiate themselves to advertisers. Executives from The Home Depot's Orange Apron Media, Albertsons, DoorDash, PayPal, Macy's, Chase, Dick's Sporting Goods, Instacart, Chewy, Walgreens, H-E-B, and others highlighted unique strengths such as first-party data, audience insights, omnichannel reach, and content partnerships. Common themes included demonstrating incrementality, reaching consumers across the funnel, leveraging transaction data, and creating engaging content. The event underscored the intensifying competitive landscape of retail media as networks vie for ad dollars and seek to prove value beyond basic sponsored product listings.
Article provides an overview of retail media networks' differentiation strategies, highlighting key industry trends and competitive pressures. It is relevant to AdTech/MarTech but is a summary of a conference rather than a single major announcement.
Wichtigste Kernpunkte & Evidenz
- The Home Depot's Orange Apron Media claims a 30% boost in brand trust, 70% increase in recall, and 40% increase in purchase intent for adjacent brands.
- Albertsons' Rico's Tacos micro-sitcom campaign outperformed benchmarks by 200% for adjacent placements.
- Chase Media Solutions reports over $1.9 trillion in debit and credit sales in 2025.
- 84% of Chewy's sales are automatic subscriptions, and Dick's Sporting Goods highlighted its GameChanger youth sports streaming network.
- Walgreens announced a rollout of digital screens across 1,200 stores starting in October, in partnership with Looma.
Verknüpfte Unternehmen
12 verknüpfte UnternehmenAlbertsons Companies
US-amerikanischer Lebensmitteleinzelhändler mit integriertem E-Commerce, Loyalty-Ökosystem und einer hochgradig skalierbaren Retail Media Plattform.
“Albertsons retail media svp Brian Monahan spoke about how the grocery chain is partnering with brands to create relevant content....”
DoorDash
Lokaler Commerce-Marktplatz mit Lieferservice, Händler-Tools und Retail Media.
“DoorDash CMO Tim Castree emphasized the company’s shift from delivering dinner to delivering everyday needs on demand....”
JPMorgan Chase
Ein diversifizierter Bankenkonzern, der Dienstleistungen für Privatkunden, Unternehmen und institutionelle Kunden anbietet.
“Lauren Griewski, chief growth officer for Chase Media Solutions, explained how the company personalizes ad targeting based on its massive co...”
Instacart
Lebensmittel-Marktplatz mit Retail-Media-Plattform und E-Commerce-Infrastruktur für Einzelhändler.
“Ali Miller, GM of advertising at Instacart, highlighted how the company can connect consumers between websites, apps, connected TV and in-st...”
DICK'S Sporting Goods
Führender US-Sportartikeleinzelhändler mit einer starken E-Commerce-Plattform, einem eigenen Retail Media Network und digitalen Jugendsport-Assets.
“David Young, vp of media for Dick’s Sporting Goods, highlighted the company’s large presence in youth sports....”
Macy's
Ein führender US-Warenhauskonzern mit integriertem digitalen Marktplatz und Retail Media Network.
“Michael Krans, vp of Macy’s Media Network, spoke about the company’s long-standing trust with customers....”
PayPal
Digitales Zahlungsnetzwerk, das digitale Geldbörsen, Händler-Tools und Commerce Media vereint.
“Mark Grether, svp and GM of PayPal Ads, spoke about the company’s wide view across shopping....”
Chewy
Online-Tierbedarfshändler mit wiederkehrenden Autoship-Umsätzen und einem wachsenden Retail-Media-Netzwerk.
“Frank Mulcahy, head of Chewy Ads, spoke about his team’s experience in the advertising business and its penetration with pet owners....”
Ahold Delhaize
Omnichannel-Lebensmitteleinzelhändler mit Marktplatz- und Retail-Media-Monetarisierung.
The Home Depot
Führender Baumarkt- und Heimwerker-Einzelhändler mit E-Commerce, Retail Media und professionellen Services.
“Executives at The Home Depot and its Orange Apron Media business shared their ability to see across the entire customer journey....”
Dollar General
US-amerikanischer Discount-Einzelhändler mit digitalem Handel, Kundenbindungsprogrammen und Retail Media.
Chase
Consumer-Banking-, Zahlungs- und Commerce-Media-Plattform unter dem Dach von JPMorgan Chase.
“Lauren Griewski, chief growth officer for Chase Media Solutions, explained how the company personalizes ad targeting based on its massive co...”
Ontology Mapping & Concepts
Track Real-Time Market Signals & Shifts
Set up custom watchlists to receive automated, evidence-grounded executive digests whenever material signals or shifts occur across your tracked landscape.