Chase

Non-endemic brands target Amazon via retail media

Kiri Masters requested her Amazon advertising data and discovered nearly 400 advertiser audiences that included many non-endemic brands (banks, insurers, airlines, streaming services). The piece argues retail media networks (RMNs) are increasingly attractive to advertisers that do not sell on the retailer, driven by harder-to-access consumer data elsewhere, DSPs expanding offsite reach (notably Amazon DSP), and improved measurement (e.g., Amazon Marketing Cloud). Examples cited include Home Depot’s Orange Apron Media beta with Pinterest, Kroger running Chevrolet’s Equinox EV via Yahoo DSP, and Dick’s Sporting Goods exploring financial-services partnerships. Industry sources and forecasts (eMarketer, IAB, academic commentary) are used to frame this as a structural growth opportunity for sophisticated RMNs able to service non-endemic demand.

ACE campaign wins HORIZONT 'Creation of the Month'

HORIZONT readers voted the ACE (Auto Club Europa) brand campaign developed by Serviceplan as July's "Creation of the Month", winning 74.5% of votes. The runner-up was Accenture Song’s campaign for digital bank Chase (17.3%), followed by Penny’s Malle-song by Charles & Charlotte (2.2%). The top five also included AOK’s film "Nah bei dir" by KNSK (1.6%) and Ottobock’s "Dear AI" by Presence (1.3%). McDonald’s World Cup campaign featuring Bastian Schweinsteiger (Scholz & Friends) received no votes. The article also announces that the August voting has started, listing participating brands and their agencies.

Production Financial OCR Using Claude Vision API

A technical case study describing a production-grade financial document OCR built with Anthropic's Claude Vision API. The author describes practical challenges (low-quality scans, multi-page statements, decimal errors, model rate limits, edge cases), concrete solutions (image preprocessing, first+last page processing, prompt validation rules, model fallback), cost and accuracy metrics from 10,000+ documents, and when Claude Vision is not appropriate (handwriting, real-time, high-security contexts). The article includes code snippets, measured accuracy improvements, and per-document cost optimizations using different models and batching strategies.