Observed Signal · Aug 28, 2026 · Rebranding · Source: Horizont · Impact: 3/5 · Sentiment: Neutral
Agency & Consultancy Market: Omnicom's Hearts & Science Rebrands to Hearts United
Omnicom Media is rebranding its Hearts & Science agency worldwide to a new name, Hearts United, as part of the integration of Mediahub. The article, published on August 28, 2026 by Juliane Paperlein on Horizont, reports that the name change and new visual identity (a colorful Hearts United logo) accompany the organisational integration. The rebrand reflects Omnicom Media's consolidation of its media agency operations under a single global identity following the Mediahub integration. The announcement is presented as a corporate naming and branding change rather than a product or technology launch.
Global rebrand of a major Omnicom media agency tied to integration of Mediahub signals consolidation in the agency landscape and will affect client relationships and competitive positioning—important to agencies and advertisers but not industry-shifting like platform policy changes.
Wichtigste Kernpunkte & Evidenz
- Omnicom Media's agency Hearts & Science will be renamed globally to Hearts United.
- The rebranding follows and is part of the integration of Mediahub.
- Article published on 2026-08-28 by Juliane Paperlein on Horizont.
- The article includes a new, colorful Hearts United logo as the agency's visual identity.
Verknüpfte Unternehmen
3 verknüpfte Unternehmendfv Mediengruppe
Die dfv Mediengruppe ist eine führende B2B-Medienplattform, die hochspezialisierten Fachjournalismus, Branchen-Events und datengetriebene B2B-Werbelösungen zur präzisen Monetarisierung von First-Party-Zielgruppen vereint.
“© dfv Mediengruppe...”
Hearts & Science
Eine führende Mediaagentur für die integrierte Planung, den Einkauf und die Erfolgsmessung kanalübergreifender Kampagnen.
“Der neue Name steht fest: Die Omnicom-Media-Agentur Hearts & Science wechselt weltweit den Namen und wird zu Hearts United....”
Omnicom Media Group Germany
Führende deutsche Mediaagenturgruppe für strategische Mediaplanung, Einkauf und Marketing-Transformation.
“Der neue Name steht fest: Die Omnicom-Media-Agentur Hearts & Science wechselt weltweit den Namen und wird zu Hearts United....”
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