Observed Signal · Jul 22, 2026 · Partnership · Source: Meedia · Impact: 3/5 · Sentiment: Positive
Digital Out-of-Home (DOOH) Market: Ocean Outdoor Sells Programmatically via One Tech
One Tech Group and Ocean Outdoor Germany have agreed a partnership to make Ocean Outdoor’s premium large-format DOOH Highlight Screens programmatically bookable via One Tech Group’s SSP1. The integration aims to give media agencies and advertisers faster, more flexible access to Ocean Outdoor Germany’s urban, 3D-capable screens and to allow campaign management through the connected ad server. Ocean Outdoor Germany, active in Germany since 2024, promotes its DeepScreen technology that supports 3D displays, live streaming, augmented reality and gesture control. Both companies say the move expands planning and booking workflows by adding programmatic access to premium DOOH inventory.
Adds programmatic access to premium DOOH inventory, improving agency workflows and campaign flexibility—relevant to programmatic DOOH growth but not a major platform policy or industry-shifting change.
Wichtigste Kernpunkte & Evidenz
- One Tech Group and Ocean Outdoor Germany have agreed a partnership to offer programmatic access to Ocean Outdoor inventory.
- Ocean Outdoor Germany’s Highlight Screens are now programmatically bookable via the One Tech Group’s SSP1.
- Ocean Outdoor’s screens use the company’s “DeepScreen-Technologie” enabling 3D, live-streaming, augmented reality and gesture control.
- The integration allows agencies and advertisers to manage DOOH campaigns centrally via the connected ad server (referred to as Adserver1).
- Ocean Outdoor Germany has been active in the German market since 2024.
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Ocean Outdoor
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