Observed Signal · Jul 22, 2026 · Partnership · Source: Meedia · Impact: 3/5 · Sentiment: Positive
Digital Out-of-Home (DOOH) Market: Ocean Outdoor Sells Programmatically via One Tech
One Tech Group and Ocean Outdoor Germany have agreed a partnership to make Ocean Outdoor’s premium large-format DOOH Highlight Screens programmatically bookable via One Tech Group’s SSP1. The integration aims to give media agencies and advertisers faster, more flexible access to Ocean Outdoor Germany’s urban, 3D-capable screens and to allow campaign management through the connected ad server. Ocean Outdoor Germany, active in Germany since 2024, promotes its DeepScreen technology that supports 3D displays, live streaming, augmented reality and gesture control. Both companies say the move expands planning and booking workflows by adding programmatic access to premium DOOH inventory.
Adds programmatic access to premium DOOH inventory, improving agency workflows and campaign flexibility—relevant to programmatic DOOH growth but not a major platform policy or industry-shifting change.
Key Takeaways & Evidence Grounding
- One Tech Group and Ocean Outdoor Germany have agreed a partnership to offer programmatic access to Ocean Outdoor inventory.
- Ocean Outdoor Germany’s Highlight Screens are now programmatically bookable via the One Tech Group’s SSP1.
- Ocean Outdoor’s screens use the company’s “DeepScreen-Technologie” enabling 3D, live-streaming, augmented reality and gesture control.
- The integration allows agencies and advertisers to manage DOOH campaigns centrally via the connected ad server (referred to as Adserver1).
- Ocean Outdoor Germany has been active in the German market since 2024.
Connected Companies & Entities
5 Entities mappedStackAdapt
Omnichannel DSP for programmatic advertising, email, data activation, and measurement.
“Daniel Siegmund of the One Tech Group and David von Hilchen of StackAdapt analyse the state of the market in the MEEDIA exclusive interview....”
Ocean Outdoor
Premium digital out-of-home media owner focused on landmark screens.
“Ocean Outdoor offers its own premium sites via the SSP1 of Daniel Siegmund and his One Tech Group....”
MEEDIA
Marketplace for licensing creator-owned images and video content.
“MEEDIA reports on the multi-billion-euro overlap where media and brands meet....”
One Tech Group
AdTech stack for DOOH, OOH, radio and print publishers.
“The One Tech Group and Ocean Outdoor Germany have agreed a partnership....”
Medienfachverlag Oberauer
DACH trade publisher for media, PR and printing professionals.
Ontology Mapping & Concepts
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