Ocean Outdoor
Premium digital out-of-home media owner focused on landmark screens.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Ocean Outdoor UK Limited
- Entity type
- COMPANY
- Founded
- 2004
- Headquarters
- 25 Argyll Street, London, W1F 7TU
- Company size
- 50–200
- Market role
- Publisher & Media Owner
- Official website
- oceanoutdoor.com
What Ocean Outdoor does
Ocean Outdoor creates value by controlling scarce, high-visibility outdoor advertising inventory and packaging it as premium media for brands and agencies. It monetises these assets through direct campaign sales, premium format pricing, bespoke experiential executions and selected programmatic access. Its proposition combines media ownership, inventory sales and creative execution, allowing it to capture both base media spend and higher-margin custom production revenue.
Category differentiation
Ocean Outdoor is a DOOH media owner and outdoor inventory seller, not a maritime business or a pure adtech software platform. It is distinguished from JCDecaux and Clear Channel by its emphasis on premium landmark digital screens and bespoke immersive formats.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Ocean Outdoor is a UK-based digital out-of-home media owner and advertising sales business focused on large-format digital billboards, landmark screens and experiential outdoor advertising. It operates premium screen inventory in major urban locations and sells access to that inventory to brand advertisers, media agencies and, in some cases, programmatic buyers. The company also develops proprietary creative formats such as DeepScreen and interactive campaign products that extend standard DOOH placements into more immersive executions. Its revenue model is primarily based on selling advertising inventory and related campaign packages. In addition to core media sales, Ocean Outdoor generates revenue from bespoke experiential activations, creative production support, projection-led campaigns and creator-linked social extensions. The business sits closer to a media owner and inventory monetisation platform than to a pure software vendor.
Company news briefing
Briefing updated:
Ocean Outdoor has expanded its French footprint via a partnership with Cityz Media to introduce digital out-of-home screens across Klépierre's shopping centres, alongside ongoing work with Landsec on the cultural resonance of Piccadilly Lights. This builds on the company's broader digital developments, including programmatic monetization of premium large-format DOOH highlight screens in Germany through a partnership with One Tech Group.
Business model & monetisation
Ocean Outdoor primarily monetises through direct sales of premium DOOH advertising inventory, typically priced around location quality, audience reach, dwell time and campaign duration. It supplements this with custom campaign fees for immersive formats such as 3D, interactive and live executions, plus managed-service and creative production revenues for experiential activations and creator-led extensions. Some inventory is also accessible programmatically on a CPM basis, but the centre of gravity remains premium direct IO-led media sales.
- Premium DOOH media inventory sales
- Direct IO-based media sales
- Bespoke experiential and interactive campaigns
- Service fee plus campaign package pricing
- Creative production support for premium formats
- Project-based production fees
- Programmatic DOOH demand
- CPM-based programmatic media sales
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Ocean Outdoor partners with Cityz Media in Klépierre’s French shopping centres
Recorded impact score: 3.5/5
Ocean Outdoor has announced a new partnership with Cityz Media to bring its digital out-of-home screens to Klépierre's French shopping centres, expanding its presence in France.
Landsec and Ocean Outdoor build on the cultural resonance of Piccadilly Lights
Recorded impact score: 3.5/5
New press release announced: Landsec and Ocean Outdoor build on the cultural resonance of Piccadilly Lights, dated September 15, 2026.
met[ads] debuts 3D portal linking ground installation to 3D screen
Out-of-Home · Recorded impact score: 2/5
German out-of-home advertising company met[ads] (also known as Metads), based in Düsseldorf, has launched a pioneering 3D DOOH experience at Potsdamer Platz in Berlin, synchronizing a walkable LED portal on the ground with a curved 3D facade screen for the first time in Europe. The ground portal, developed by Ocean Outdoor and publicly deployed for the first time, consists of five LED surfaces totaling about 80 square meters. The facade screen, measuring 257 square meters with 4K resolution (though another source cites 243 square meters), has been operational since summer 2025. Nissan is the first advertiser, showcasing its new electric Leaf in a continuous animation that moves from the portal to the screen. Metads manages commercialization from September 14-30, with additional brands to follow.
- met[ads] launched a synchronized 3D DOOH experience at Potsdamer Platz, Berlin, on September 10, 2026, a European first.
- The ground portal, supplied by Ocean Outdoor, consists of five LED surfaces totaling about 80 square meters.
Ocean Outdoor adds new 'How to win big this Peak festive season' article and updates news feed
Recorded impact score: 5/5
The news page now features a new article 'How to win big this Peak festive season' (September 10, 2026) and 'Creators have a ball with Sky Sports' Piccadilly Lights soccer showpiece' (September 8, 2026), while older articles like 'Ocean Creator' and 'Beyond the pitch' have been removed from the main feed.
Ocean Outdoor Sells Programmatically via One Tech
Digital Out-of-Home (DOOH) · Recorded impact score: 3/5
One Tech Group and Ocean Outdoor Germany have agreed a partnership to make Ocean Outdoor’s premium large-format DOOH Highlight Screens programmatically bookable via One Tech Group’s SSP1. The integration aims to give media agencies and advertisers faster, more flexible access to Ocean Outdoor Germany’s urban, 3D-capable screens and to allow campaign management through the connected ad server. Ocean Outdoor Germany, active in Germany since 2024, promotes its DeepScreen technology that supports 3D displays, live streaming, augmented reality and gesture control. Both companies say the move expands planning and booking workflows by adding programmatic access to premium DOOH inventory.
- One Tech Group and Ocean Outdoor Germany have agreed a partnership to offer programmatic access to Ocean Outdoor inventory.
- Ocean Outdoor Germany’s Highlight Screens are now programmatically bookable via the One Tech Group’s SSP1.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Senior Creative Client Manager(Senior) | Ocean Labs | London, UK |
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Questions about Ocean Outdoor
What is Ocean Outdoor?
Ocean Outdoor is a UK-based digital out-of-home media owner that sells advertising on premium large-format and landmark outdoor screens.
Who uses Ocean Outdoor?
Brand advertisers, media agencies, creative agencies, programmatic buyers, broadcasters and experiential teams use Ocean Outdoor’s inventory and campaign services.
How does Ocean Outdoor make money?
It makes money mainly by selling premium outdoor advertising inventory, with additional revenue from bespoke creative, experiential activations and selected programmatic sales.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
22 publicly documented primary sources and citations linked across the market graph.
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