Observed Signal · Aug 25, 2026 · Event · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Positive
Experiential & Event Marketing Market: IGEM Connects Industry at Zurich Networking Event
The Swiss interest group IGEM held its 28th members' meeting in 2026, where President Stephan Küng and the board were unanimously re-elected. IGEM welcomed Adform as a new member, bringing the association to 45 member firms mid-year. The meeting concluded with a networking event at Restaurant Carlton in Zurich attended by roughly 120 guests from the media and advertising sectors. IGEM reiterated its commitment to preserving diversity and transparency in the Swiss electronic media landscape and highlighted its annual 'Digimonitor' study as a strategic resource for members.
Association membership and networking update with limited broader impact on the AdTech/MarTech industry; informational for Swiss media stakeholders but not industry-shifting.
Wichtigste Kernpunkte & Evidenz
- IGEM (Interessengemeinschaft elektronische Medien) was founded in 1998 and marked 28 years of activity in 2026.
- At the 2026 member assembly, President Stephan Küng and the board were unanimously re-confirmed.
- Adform joined IGEM as a new member, increasing IGEM's membership to 45 firms mid-year.
- A networking event in Zurich (Restaurant Carlton) followed the assembly and was attended by about 120 guests.
Verknüpfte Unternehmen
7 verknüpfte Unternehmenpersoenlich.com
Das führende Schweizer B2B-Fachportal für Kommunikations- und Marketingentscheider mit einem hochpräzisen, datengestützten Werbe-, Job- und Branchennetzwerk.
Goldbach Group
Schweizer Vermarkter für Crossmedia-Werbung und Plattform zur Monetarisierung von Werbeinventar.
“Alexander Duphorn is listed as Vice President and affiliated with Goldbach; Raoul Gerber is also listed with Goldbach on the IGEM board....”
Adform
Unabhängiger AdTech-Stack für den Einkauf, das Ad Serving und die Monetarisierung von Medien.
“Adform joined IGEM as a new member, described in the article as an integrated advertising platform for digital marketing....”
WPP Media
WPP Media verbindet globale Media-Investitionen mit integrierten KI-Marketing-Plattformen für Enterprise-Kunden.
“Xavier Reynaud is listed as a board member affiliated with WPP Media....”
CH Media
Führendes Schweizer Medienhaus mit einem konvergenten Portfolio aus Publishing, Broadcasting, Entertainment-Streaming und integrierter crossmedialer Werbevermarktung.
“Florian Wanner and Tarkan Özküp are named as board members affiliated with CH Media....”
Havas
Globale Kommunikationsgruppe für integrierte Media-, Kreativ-, Customer-Experience- und Consulting-Services auf Basis proprietärer AdTech- und KI-Infrastrukturen.
“Jonas Eliassen is listed as a board member affiliated with Havas....”
Ringier
Schweizer Medien-, Marktplatz- und Publishing-Software-Gruppe.
“Roger Baur is listed as a board member affiliated with Ringier....”
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