Observed Signal · Sep 3, 2026 · Industry Conference · Source: persoenlich.com News · Impact: 2/5 · Sentiment: Positive
Swiss Retail Media Day draws industry experts
IAB Switzerland held its second Swiss Retail Media Day at the Volkshaus in Zurich, bringing together over 100 advertising and media professionals. The conference featured keynote speeches and panel discussions from experts across Switzerland and Germany. Daniel Knapp, Chief Economist at IAB Europe, opened with 'The State of Retail Media.' Markus Caspari of Dentsu Germany discussed retail media and AI commerce. Swiss market perspectives were provided by representatives from Migros, Post Futurum, and Ringier Advertising. Later sessions covered practical applications such as the role of retail media in the marketing mix, measurability, and in-store retail media, with presentations from MediaMarkt, OBI Advertising, and One Tech Group. The event concluded with a panel moderated by the co-leads of the IAB retail media working group, featuring speakers from Henkel, Brack.Alltron, MediaMarkt, and Ringier.
Regional industry conference highlighting the growing retail media ecosystem in Switzerland, with no major announcements or industry-shifting news.
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Key Takeaways & Evidence Grounding
- IAB Switzerland hosted its second Swiss Retail Media Day in Zurich.
- Over 100 advertising and media professionals attended the conference.
- Daniel Knapp, Chief Economist at IAB Europe, delivered the keynote on the state of retail media.
- Speakers represented companies including Migros, MediaMarkt, OBI, Ringier, and Dentsu.
- The event featured talks on AI commerce, in-store retail media, and measurability.
Connected Companies & Entities
9 Entities mapped“IAB Switzerland organized the event....”
“Daniel Knapp is Chief Economist at IAB Europe....”
“Markus Caspari of Dentsu Germany spoke on Retail Media & AI Commerce....”
“Marc Götti is CEO of Excom Media....”
“Mitja Grušovnik from Ringier Advertising presented on Scale, Data & Reach....”
“Albert Gubler from WPP Media discussed the role of retail media in the marketing mix....”
“Julia Sams from Henkel Consumer Brands Switzerland was a panelist....”
“Daniel Siegmund from One Tech Group GmbH showed in-store retail media solutions....”
“Patricia Grundmann from OBI Advertising presented a pilot project on in-store sensorics....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Voller Erfolg für den 2. Swiss Retail Media Day 2026 der IAB!
Die IAB Switzerland Association hat den 2. Swiss Retail Media Day 2026 erfolgreich durchgeführt. Zudem wurde der Digital Ad Trust Report Q2 2026 veröffentlicht, der einen deutlichen Rückgang von Ad Fraud und eine verbesserte Video-Visibility zeigt.
Voller Erfolg für den 2. Swiss Retail Media Day 2026 der IAB!
The IAB Switzerland news page has been updated with several new press releases, including the success of the 2nd Swiss Retail Media Day 2026, the Digital Ad Trust Switzerland Report Q2 2026, and the GV 2026 announcement about increased visibility standards and a new president.
IAB Switzerland News: New Press Releases and Event Announcements
The IAB Switzerland news page has been updated with several new press releases and event announcements, including the success of the 2nd Swiss Retail Media Day 2026, the Digital Ad Trust Switzerland Report Q2 2026, the GV 2026 with a new president, the AdEx Benchmark Report 2025, and the IAB GV 2025 with a presidential change. Additionally, new events such as RMD26 and CTVD26 have been added to the event calendar.
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