Excom Media
Excom Media is a swiss DOOH sales house focused on pharmacy and retail screens.
Analyst Perspective
Excom Media AG is a Swiss digital out-of-home media company that sells advertising inventory across pharmacy, drugstore, retail and street-based screen networks, while also operating digital signage projects for clients. Its core activity is the commercialisation of high-attention point-of-sale and public-environment screens, particularly in Swiss healthcare and retail settings, with additional services spanning campaign planning, creative production, installation, content management and support. The company makes money primarily from campaign-based media sales to brands and agencies, including programmatic DOOH access for certain inventory. It also generates service revenue from digital signage deployment, maintenance and content production for retailers, pharmacies and other organisations that want to run their own screen networks.
Analyst Signal Briefing
Updated: 1 Jul 2026Excom Media has expanded its digital advertising portfolio by acquiring exclusive sales rights for DAB+ car display ads from Casablanca Advertising AG. This new 'DAB+ InCar Ads' category utilises vehicle infotainment systems to reach an estimated 400,000 vehicles daily across Switzerland. The move complements the company’s established leadership in pharmacy and healthcare retail Digital Out-of-Home (DOOH) networks, strategically diversifying its reach to capture consumer attention during transit.
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Key insights about Excom Media
Category Differentiation
Excom Media is a Swiss DOOH media and digital signage operator, not a general-purpose adtech software vendor or telecom company. It is distinguished by its pharmacy, retail and healthcare screen footprint rather than a broad international outdoor estate.
Excom Media: About
Excom Media operates a hybrid media-owner and media-sales-house model. It owns or controls access to specialised DOOH inventory in Swiss pharmacies, drugstores, retail chains, street locations and healthcare waiting areas, then sells that inventory directly to advertisers and agencies. Around this media business, it offers adjacent project and managed services such as signage consulting, installation, content management and creative adaptation, allowing it to monetise both advertising demand and enterprise signage needs.
How Excom Media Works & Monetises
Business model analysis and core revenue streams
The company primarily monetises through campaign-based sale of DOOH inventory across owned or controlled screen networks, with pricing shaped by location, audience context, screen format, campaign duration and frequency. Additional monetisation comes from programmatic DOOH transactions, digital signage project fees, installation and support services, and fee-based creative production and content adaptation.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Excom Media)
DOOH Day 2026 Highlights Swiss DOOH Developments
DOOH Day 2026, held in Zurich on 11 June 2026, was organised by IAB Switzerland, IGEM and IG DOOH with support from SWA and LSA. Presentations and two panels covered measurement and research efforts in Switzerland and Germany, programmatic DOOH growth, retail DOOH use cases, and political pressure on advertising. Key technical updates included a German cross-market market-media study leveraging a mobility panel of over one million panelists, SPR+’s forthcoming SRP+ 6.0 AI to provide granular DOOH metrics for screens under 55 inches, and intervista’s expanded measurement system that now includes illuminated/unilluminated posters, scrollers, Drehsäulen and analog transit formats. Industry speakers emphasised the need for overarching, independently collected performance data across digital and analog out‑of‑home formats and signalled continued work toward concrete results by DOOH Day 2027.
Read original sourceNew Advertising Category Added
Version B includes a new advertising category 'DAB+ InCar Ads' that was not present in Version A.
Read original sourceNew Advertising Category: DAB+ InCar Ads
Version B introduces a new advertising category for DAB+ InCar Ads, expanding Excom Media's offerings in digital advertising.
Read original sourceExcom Media: Frequently Asked Questions
What is Excom Media?
Excom Media is a Swiss DOOH media company that sells advertising on pharmacy, retail, street and healthcare screens and also provides digital signage services.
Who uses Excom Media?
Its customers are brands, media agencies, trading desks, retailers, pharmacies, clinics and other organisations buying advertising or signage services.
How does Excom Media make money?
It earns revenue mainly from selling DOOH advertising campaigns and additionally from signage projects, support services, creative production and some programmatic inventory sales.
Company Facts
- Founded
- 2009
- Headquarters
- Moosacherstrasse 6, Au (ZH) 8804, Switzerland
- Core Segment
- Media Sales House
- Company Size
- 10–49
- Official Link
- excommedia.ch