Observed Signal · Aug 25, 2026 · Event · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Positive
IGEM Connects Industry at Zurich Networking Event
The Swiss interest group IGEM held its 28th members' meeting in 2026, where President Stephan Küng and the board were unanimously re-elected. IGEM welcomed Adform as a new member, bringing the association to 45 member firms mid-year. The meeting concluded with a networking event at Restaurant Carlton in Zurich attended by roughly 120 guests from the media and advertising sectors. IGEM reiterated its commitment to preserving diversity and transparency in the Swiss electronic media landscape and highlighted its annual 'Digimonitor' study as a strategic resource for members.
Association membership and networking update with limited broader impact on the AdTech/MarTech industry; informational for Swiss media stakeholders but not industry-shifting.
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Key Takeaways & Evidence Grounding
- IGEM (Interessengemeinschaft elektronische Medien) was founded in 1998 and marked 28 years of activity in 2026.
- At the 2026 member assembly, President Stephan Küng and the board were unanimously re-confirmed.
- Adform joined IGEM as a new member, increasing IGEM's membership to 45 firms mid-year.
- A networking event in Zurich (Restaurant Carlton) followed the assembly and was attended by about 120 guests.
Connected Companies & Entities
“Adform joined IGEM as a new member, described in the article as an integrated advertising platform for digital marketing.”
“Alexander Duphorn is listed as Vice President and affiliated with Goldbach; Raoul Gerber is also listed with Goldbach on the IGEM board.”
“Florian Wanner and Tarkan Özküp are named as board members affiliated with CH Media.”
“Jonas Eliassen is listed as a board member affiliated with Havas.”
“Roger Baur is listed as a board member affiliated with Ringier.”
“Xavier Reynaud is listed as a board member affiliated with WPP Media.”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Swiss IGF Focuses on AI and Child Protection
The 11th Swiss Internet Governance Forum (Swiss IGF) took place on 16 June in Bern, where delegates from government, politics, business, academia and civil society debated regulation of artificial intelligence, protection of children on online platforms and questions of digital sovereignty. The forum’s program is community-driven via an open call; participants adopted the "Messages von Bern," intended to feed into EuroDIG and the UN Internet Governance Forum. The event was organised for the second time under the new sponsoring association Swiss Internet & Digital Governance (SIDG) and retains patronage from the Federal Office of Communications (BAKOM). Organisers reported a new attendance record for the 2026 edition but did not publish numbers. The Messages and parallel Swiss Youth IGF recommendations are available in German, French and English on the forum website.
Swiss Retail Media Day draws industry experts
IAB Switzerland held its second Swiss Retail Media Day at the Volkshaus in Zurich, bringing together over 100 advertising and media professionals. The conference featured keynote speeches and panel discussions from experts across Switzerland and Germany. Daniel Knapp, Chief Economist at IAB Europe, opened with 'The State of Retail Media.' Markus Caspari of Dentsu Germany discussed retail media and AI commerce. Swiss market perspectives were provided by representatives from Migros, Post Futurum, and Ringier Advertising. Later sessions covered practical applications such as the role of retail media in the marketing mix, measurability, and in-store retail media, with presentations from MediaMarkt, OBI Advertising, and One Tech Group. The event concluded with a panel moderated by the co-leads of the IAB retail media working group, featuring speakers from Henkel, Brack.Alltron, MediaMarkt, and Ringier.
Roger Baur Elected IAB Switzerland President
At its Annual General Meeting on 29 June 2026, IAB Switzerland elected Roger Baur — a founding member and its vice president since 2023 — as the new president. Evelin Wachter (COO, Publicis Media Switzerland) was named vice president, and outgoing president Martin Radelfinger was unanimously appointed honorary president. The association highlighted 2025 results including DEX25 (886 attendees, up from 837; revenue +16%) and the launch of several new formats. IAB reported nearly 100 people trained in the IAB Academy in 2025 and announced a broader 2026 programme of eleven events, including the AI conference AIX26 and a CTV Day, plus new AI and leadership courses.
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