Observed Signal · Aug 25, 2026 · Event · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Positive
Experiential & Event Marketing Market: IGEM Connects Industry at Zurich Networking Event
The Swiss interest group IGEM held its 28th members' meeting in 2026, where President Stephan Küng and the board were unanimously re-elected. IGEM welcomed Adform as a new member, bringing the association to 45 member firms mid-year. The meeting concluded with a networking event at Restaurant Carlton in Zurich attended by roughly 120 guests from the media and advertising sectors. IGEM reiterated its commitment to preserving diversity and transparency in the Swiss electronic media landscape and highlighted its annual 'Digimonitor' study as a strategic resource for members.
Association membership and networking update with limited broader impact on the AdTech/MarTech industry; informational for Swiss media stakeholders but not industry-shifting.
Key Takeaways & Evidence Grounding
- IGEM (Interessengemeinschaft elektronische Medien) was founded in 1998 and marked 28 years of activity in 2026.
- At the 2026 member assembly, President Stephan Küng and the board were unanimously re-confirmed.
- Adform joined IGEM as a new member, increasing IGEM's membership to 45 firms mid-year.
- A networking event in Zurich (Restaurant Carlton) followed the assembly and was attended by about 120 guests.
Connected Companies & Entities
7 Entities mappedpersoenlich.com
Swiss trade publisher for communications and marketing professionals.
Goldbach Group
Swiss cross-media advertising sales house and inventory monetisation platform.
“Alexander Duphorn is listed as Vice President and affiliated with Goldbach; Raoul Gerber is also listed with Goldbach on the IGEM board....”
Adform
Independent ad tech stack for buying, serving and monetising media.
“Adform joined IGEM as a new member, described in the article as an integrated advertising platform for digital marketing....”
WPP Media
Global media agency network with integrated AI marketing operations.
“Xavier Reynaud is listed as a board member affiliated with WPP Media....”
CH Media
Swiss media owner spanning publishing, broadcasting, streaming and ad sales.
“Florian Wanner and Tarkan Özküp are named as board members affiliated with CH Media....”
Havas
Global communications group for media, creative and consultancy services.
“Jonas Eliassen is listed as a board member affiliated with Havas....”
Ringier
Swiss media, marketplaces and publishing software group.
“Roger Baur is listed as a board member affiliated with Ringier....”
Ontology Mapping & Concepts
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