Observed Signal · Aug 14, 2026 · Product Launch · Source: Meedia · Impact: 2/5 · Sentiment: Positive
Connected TV & Streaming Market: DFB.TV expands live coverage to Regionalliga
DFB.TV, the recently launched pay channel run by the German Football Association (DFB), is expanding its live sports programming to include matches from three German men's Regionalligas. The channel will regularly broadcast fourth-tier games — starting with SSV Ulm 1846 vs. Kickers Offenbach on 14 August 2026 — and aims to cover competitions that previously had no TV deals, increasing visibility for regional advertising partners. In the same period DFB.TV will also highlight women's football and DFB-Pokal matches. The streamer is distributed via partners including Sky, Zattoo, Vodafone and DAZN.
Expands CTV/streaming inventory and regional ad opportunities by bringing lower-tier football matches and additional live sports to broadcasters and streaming platforms; relevant for publishers and buyers seeking incremental sports inventory.
Wichtigste Kernpunkte & Evidenz
- DFB.TV is expanding its live-sports offering to include matches from three German men's Regionalligas.
- The first match broadcast is SSV Ulm 1846 vs. Kickers Offenbach on 14 August 2026 at 19:00.
- DFB.TV will also air women's football and DFB-Pokal fixtures (e.g., FC Schalke 04 vs. Hannover 96; FC Bayern München vs. VfL Wolfsburg).
- The streaming channel is distributed via platforms such as Sky, Zattoo, Vodafone's offering and DAZN.
- The expansion aims to cover competitions that previously lacked TV contracts and to increase exposure for regional advertising partners.
Verknüpfte Unternehmen
7 verknüpfte UnternehmenDAZN
Sport-Streaming-Plattform, die über Abonnements, Werbung und angrenzende Services monetarisiert wird.
“The streamer is distributed via platforms such as Sky, Zattoo, Vodafone's offering and DAZN....”
Vodafone
Ein weltweit führender Telekommunikationsanbieter, der Privat- und Geschäftskunden mit sicheren Konnektivitätsdiensten und digitaler Infrastruktur versorgt.
“The streamer is distributed via platforms such as Sky, Zattoo, Vodafone's offering and DAZN....”
Zattoo
Anbieter einer hybriden TV-Streaming- und Werbeplattform sowie von White-Label-OTT-Lösungen für Medien- und Telekommunikationsunternehmen.
“The streamer is distributed via platforms such as Sky, Zattoo, Vodafone's offering and DAZN....”
Sky
Britisches Medien- und Telekommunikationsunternehmen für Pay-TV, Streaming und Werbevermarktung.
“The streamer is distributed via platforms such as Sky, Zattoo, Vodafone's offering and DAZN....”
DFB
Deutschlands nationaler Sportfachverband als zentraler Ökosystem-Orchestrator für ganzheitliche Governance, nationale Wettbewerbe und First-Party-Reichweitenaktivierung.
“DFB.TV expands its live sports offering....”
MEEDIA
Ein dezentralisierter B2B-Marktplatz für die direkte Lizenzierung und Distribution von Creator-Owned Bild- und Video-Content ohne intermediäre Friktion.
“MEEDIA reported on the launch of the streaming channel and is the publisher of the article....”
Suchmaschinen-, Video-, AdTech- und Cloud-Gigant innerhalb des Alphabet-Konzerns.
“The article references the 'Google-Pixel Supercup' as an evening women's football fixture on the channel....”
Ontology Mapping & Concepts
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