Observed Signal · Oct 19, 2026 · Partnership · Source: DWDL · Impact: 3/5 · Sentiment: Positive
DFB.TV now available via MagentaTV
DFB.TV, the pay-TV channel launched a few months ago by the German Football Association (DFB) and Sportainment Media Group, is expanding its distribution. As of now, the channel is also available on Deutsche Telekom's MagentaTV platform, becoming part of MagentaSport and the Family or Big TV packages. The companies also plan to cooperate in advertising sales, intending to offer agencies and advertisers modern Dynamic Ad Substitution for more efficient targeting. DFB.TV broadcasts content around the men's national team, junior national teams, women's 2nd Bundesliga and DFB-Pokal. The channel is already available on platforms such as DAZN, HD+, Sky, Vodafone, and Zattoo. This partnership significantly expands DFB.TV's reach.
The expansion of DFB.TV to MagentaTV broadens the reach of a niche sports pay-TV channel, enhancing the CTV distribution ecosystem. The planned advertising cooperation with dynamic ad substitution signals a move towards more targeted TV advertising, relevant to the AdTech industry.
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Key Takeaways & Evidence Grounding
- DFB.TV is now available on Deutsche Telekom's MagentaTV platform.
- MagentaTV integration includes MagentaSport and Family/Big TV packages.
- DFB.TV and Telekom plan cooperation in advertising sales using Dynamic Ad Substitution.
- DFB.TV is also available on DAZN, HD+, Sky, Vodafone and Zattoo.
- The partnership was announced on 19.10.2026.
Connected Companies & Entities
2 Entities mapped“Pay-TV channel launched by DFB and Sportainment Media Group, now available via MagentaTV.”
“Operator of MagentaTV, now distributing DFB.TV.”
Ontology Mapping & Concepts
Related Market Signals & Shifts
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DFB.TV expands live coverage to Regionalliga
DFB.TV, the recently launched pay channel run by the German Football Association (DFB), is expanding its live sports programming to include matches from three German men's Regionalligas. The channel will regularly broadcast fourth-tier games — starting with SSV Ulm 1846 vs. Kickers Offenbach on 14 August 2026 — and aims to cover competitions that previously had no TV deals, increasing visibility for regional advertising partners. In the same period DFB.TV will also highlight women's football and DFB-Pokal matches. The streamer is distributed via partners including Sky, Zattoo, Vodafone and DAZN.
DFB.TV Opens Own Studio for World Cup Coverage
DFB.TV, a recently launched joint venture between the German Football Association (DFB) and the Sportainment Media Group, has put an in-house broadcast studio in Hamburg into operation ahead of the 2026 FIFA World Cup. The channel plans daily, original reporting focused on the German national team, live links into the new studio and collaborative formats with DFB partners that combine sport, entertainment and brand integration. DFB.TV also acquired a MagentaTV highlight package that includes match highlights, MagentaTV studio content, interviews and expert analyses. The service is distributed across multiple platforms — DAZN, HD+, Sky, Vodafone and Zattoo — and is available as a paid app in the Apple App Store as well as on Samsung TV and Android TV devices.
Sky and Wow Add DFB.TV to Their Lineups
The German Football Association (DFB), together with Sportainment Media Group, is launching a new pay-TV channel called DFB.TV. The channel is available as a standalone subscription for €5.99/month and will also be distributed via multiple partners previously named (DAZN, Zattoo, Vodafone, HD+). DWDL reports that Sky and Wow have now agreed distribution deals: DFB.TV will be integrated into Sky’s Entertainment package and into Wow’s Live‑Sport add‑on at no additional cost to subscribers. Sky reception requires an internet connection because the channel is delivered over IP. DFB.TV’s programming around the World Cup includes press conferences, training and team access, live matches from DFB competitions (including the 2. Frauen‑Bundesliga, junior national teams and amateur competitions), plus an extensive archive.
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