Observed Signal · Aug 11, 2026 · Founding · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Positive
Agency & Consultancy Market: Christine Thienemann Founds Civina Agency
Christine Thienemann has founded Civina, a live-communication agency with offices in Zurich and Davos. Civina GmbH was registered in the canton of Graubünden in February 2026, with Thienemann as sole shareholder and managing director. The agency focuses on bespoke live communication formats and event production for brands, including product and brand launches, meetings, incentive travel, and corporate/client events. Thienemann previously served as Managing Director of Avantgarde Switzerland (since 2023) and has worked with clients such as American Express, the Audi Revolut F1 Team and Lucid Motors. Her prior roles include positions at Avantgarde (1997–2006), BMW Motorsport, Leo Burnett (Cape Town) and General Motors (experiential marketing for Cadillac and Chevrolet in Switzerland).
A small, regional agency founding is of minor industry impact; relevant to agencies and experiential/event marketing but not industry-shifting.
Wichtigste Kernpunkte & Evidenz
- Christine Thienemann founded Civina GmbH and is its sole shareholder and managing director.
- Civina GmbH was entered in the commercial register of the canton of Graubünden in February 2026.
- Civina operates offices in Zurich and Davos and offers bespoke live-communication and event production services (product/brand launches, meetings, incentive travel, corporate and client events).
- Thienemann served as Managing Director of Avantgarde Switzerland since 2023 and won clients including American Express, the Audi Revolut F1 Team and Lucid Motors.
- Thienemann's prior roles include positions at Avantgarde (1997–2006), BMW Motorsport (Head of Event Services Motorsport), Leo Burnett (Cape Town) and General Motors (responsible for experiential marketing for Cadillac and Chevrolet in Switzerland from 2016).
Verknüpfte Unternehmen
6 verknüpfte UnternehmenAVANTGARDE
Agentur für Brand Experience und Live-Marketing bei Enterprise-Aktivierungen.
“Before founding the agency, Thienemann led Avantgarde Switzerland as Managing Director since 2023....”
persoenlich.com
Das führende Schweizer B2B-Fachportal für Kommunikations- und Marketingentscheider mit einem hochpräzisen, datengestützten Werbe-, Job- und Branchennetzwerk.
American Express
Closed-Loop-Zahlungsnetzwerk, Kartenherausgeber und Commerce-Media-Plattform.
“During her time at Avantgarde Switzerland she won new clients such as American Express....”
General Motors
US-amerikanischer Automobilhersteller, der Fahrzeuge über eigene Marken und Händlernetzwerke vertreibt.
“From 2016 she worked at General Motors, where she was responsible in Switzerland for experiential marketing for Cadillac and Chevrolet....”
Leo Burnett Worldwide
Globales Agenturnetzwerk für strategische Markenführung, datengestützte Kreation und integrierte Enterprise-Kampagnen auf Basis der Publicis-Infrastruktur.
“She had a career stop at Leo Burnett in Cape Town....”
Lucid Motors
Advertiser / Brand (Buys Ads)Hersteller von Premium-Elektrofahrzeugen und Anbieter von hochentwickelten EV-Antriebssystemen.
“During her time at Avantgarde Switzerland she won new clients such as Lucid Motors....”
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