Observed Signal · Aug 11, 2026 · Founding · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Positive
Agency & Consultancy Market: Christine Thienemann Founds Civina Agency
Christine Thienemann has founded Civina, a live-communication agency with offices in Zurich and Davos. Civina GmbH was registered in the canton of Graubünden in February 2026, with Thienemann as sole shareholder and managing director. The agency focuses on bespoke live communication formats and event production for brands, including product and brand launches, meetings, incentive travel, and corporate/client events. Thienemann previously served as Managing Director of Avantgarde Switzerland (since 2023) and has worked with clients such as American Express, the Audi Revolut F1 Team and Lucid Motors. Her prior roles include positions at Avantgarde (1997–2006), BMW Motorsport, Leo Burnett (Cape Town) and General Motors (experiential marketing for Cadillac and Chevrolet in Switzerland).
A small, regional agency founding is of minor industry impact; relevant to agencies and experiential/event marketing but not industry-shifting.
Key Takeaways & Evidence Grounding
- Christine Thienemann founded Civina GmbH and is its sole shareholder and managing director.
- Civina GmbH was entered in the commercial register of the canton of Graubünden in February 2026.
- Civina operates offices in Zurich and Davos and offers bespoke live-communication and event production services (product/brand launches, meetings, incentive travel, corporate and client events).
- Thienemann served as Managing Director of Avantgarde Switzerland since 2023 and won clients including American Express, the Audi Revolut F1 Team and Lucid Motors.
- Thienemann's prior roles include positions at Avantgarde (1997–2006), BMW Motorsport (Head of Event Services Motorsport), Leo Burnett (Cape Town) and General Motors (responsible for experiential marketing for Cadillac and Chevrolet in Switzerland from 2016).
Connected Companies & Entities
6 Entities mappedAVANTGARDE
Brand experience agency for enterprise activations and experiential marketing.
“Before founding the agency, Thienemann led Avantgarde Switzerland as Managing Director since 2023....”
persoenlich.com
Swiss trade publisher for communications and marketing professionals.
American Express
Closed-loop payments network, card issuer and commerce media platform.
“During her time at Avantgarde Switzerland she won new clients such as American Express....”
General Motors
US automotive manufacturer selling vehicles through brands and dealer channels.
“From 2016 she worked at General Motors, where she was responsible in Switzerland for experiential marketing for Cadillac and Chevrolet....”
Leo Burnett Worldwide
Global creative agency network for enterprise brand campaigns.
“She had a career stop at Leo Burnett in Cape Town....”
Lucid Motors
Advertiser / Brand (Buys Ads)Electric vehicle manufacturer and EV powertrain systems supplier.
“During her time at Avantgarde Switzerland she won new clients such as Lucid Motors....”
Ontology Mapping & Concepts
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