Observed Signal · Jun 29, 2026 · Hiring · Source: Horizont · Impact: 1/5 · Sentiment: Neutral

C3 hires Interone manager, promotes consulting chief

Executive Signal Summary

C3, a Munich-based agency and subsidiary of Burda, is expanding its executive leadership. The previously four-person management team will grow with additions from within the company, and an executive has joined C3 from digital agency Interone. The article names Anna Zimmermann and Tobias Jacob Berten as figures expected to drive C3’s business. The report was published on June 29, 2026 and authored by Mehrdad Amirkhizi.

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High Confidence

A personnel and leadership update at a single agency (C3) — relevant to agency/marketwatchers but limited broader impact on the AdTech/MarTech industry.

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Key Takeaways & Evidence Grounding

  • C3 is an agency based in Munich and is described as a Burda subsidiary.
  • C3 is expanding its executive/management team, which had previously consisted of four members.
  • A leadership hire moved from the digital agency Interone to C3.
  • Anna Zimmermann and Tobias Jacob Berten are named as people who should advance C3's business.
  • The article was published on 2026-06-29 and authored by Mehrdad Amirkhizi.
Primary Source Grounding & Direct Attribution
Direct Origin Attribution
Primary Reporting: Horizont•Published: Jun 29, 2026
Original Coverage Title: “Burda-Tochter: C3 holt Managerin von Interone und befördert Consulting-Chef”

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