AVANTGARDE
Brand experience agency for enterprise activations and experiential marketing.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Avantgarde Management GmbH
- Entity type
- COMPANY
- Founded
- 1985
- Headquarters
- Atelierstraße 10, 81671 München
- Company size
- 501–1,000
- Market role
- Agency & Consultancy
- Official website
- avantgarde.net
What AVANTGARDE does
AVANTGARDE operates a service-led agency model. It creates value by helping large brands plan, produce and execute experiential campaigns and activations that require strategy, creative development, operational delivery and market coordination. Revenue is generated by selling managed services to clients directly, often through bespoke campaign scopes, ongoing retainers and premium fees for complex international programmes.
Category differentiation
AVANTGARDE is a brand experience and experiential marketing agency group, not a software vendor or adtech platform. It should be distinguished from general creative agencies by its emphasis on end-to-end brand activations, events and experience-led delivery.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
AVANTGARDE is a Germany-based brand experience agency group that designs and delivers experiential marketing, brand activations and event-led campaigns for enterprise brands and large advertisers. Its core offering is a managed service spanning strategy, creative development, production and execution across physical and digital environments, with work delivered through multidisciplinary teams on an end-to-end basis. The company makes money primarily through service fees tied to project work, retained client relationships and production-related mark-ups. Its customer base consists mainly of large brand marketers, marketing directors and global advertiser organisations seeking outsourced support for immersive brand experiences, events and activation programmes. Financial evidence indicates private-equity ownership and expansion into retail-growth services through acquisition.
Company news briefing
Briefing updated:
Avantgarde continues to experience a strategic restructuring characterised by a reduced global footprint and ongoing leadership turnover. The agency has officially streamlined its international presence by closing offices in Abu Dhabi, Vienna, Singapore, and Stuttgart, alongside removing its Shanghai Managing Director from corporate records. This operational contraction coincides with further executive departures, including Germany CEO Till Hohmann and Avantgarde Switzerland Managing Director Christine Thienemann, alongside alumni involvement in new market ventures.
Business model & monetisation
The company monetises through project-based agency fees, client retainers and campaign-specific pricing customised to scope. Commercial mechanics likely include strategy fees, creative and production charges, execution fees, event delivery income and production mark-ups. Its expanded retail-growth capability also supports adjacent consulting and activation revenue streams.
- Experiential campaign delivery
- Service fee / project pricing
- Retained client engagements
- Service fee / retainer
- Creative production and execution
- Production fees and mark-ups
- Retail-growth and omnichannel activation services
- Consulting and managed service fees
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
ProSieben Show Producer Launches Tween Skincare Brand Milly&Elly
E-Commerce · Recorded impact score: 1/5
Daisy Rosemeyer-Elbers, former ProSieben executive producer known for Joko and Klaas shows, has co-founded Milly&Elly GmbH with Andjela Emmerich, a former Avantgarde agency employee. The startup targets the gap in the German market for skincare tailored to girls aged 10-14, offering four products formulated with mild ingredients. The brand launches after 1.5 years of development and six-figure investment. Dermatologist Christina Schnopp advises. Products will initially sell online and later expand to drugstores. The company is based at Bavaria Film grounds in Geiselgasteig.
- Daisy Rosemeyer-Elbers and Andjela Emmerich founded Milly&Elly GmbH.
- Milly&Elly launches four skincare products for girls aged 10-14.
Christine Thienemann Founds Civina Agency
Agency & Consultancy · Recorded impact score: 1/5
Christine Thienemann has founded Civina, a live-communication agency with offices in Zurich and Davos. Civina GmbH was registered in the canton of Graubünden in February 2026, with Thienemann as sole shareholder and managing director. The agency focuses on bespoke live communication formats and event production for brands, including product and brand launches, meetings, incentive travel, and corporate/client events. Thienemann previously served as Managing Director of Avantgarde Switzerland (since 2023) and has worked with clients such as American Express, the Audi Revolut F1 Team and Lucid Motors. Her prior roles include positions at Avantgarde (1997–2006), BMW Motorsport, Leo Burnett (Cape Town) and General Motors (experiential marketing for Cadillac and Chevrolet in Switzerland).
- Christine Thienemann founded Civina GmbH and is its sole shareholder and managing director.
- Civina GmbH was entered in the commercial register of the canton of Graubünden in February 2026.
AVANTGARDE updates About page: removes Shanghai Managing Director, changes office locations and contact number
Recorded impact score: 3/5
The About page no longer lists Dulguun Sanjmyatav as Managing Director – Shanghai. The list of office locations has been reduced, removing Abu Dhabi, Vienna, Singapore, and Stuttgart. The contact phone number changed from a UAE number (+971) to a UK number (+44).
Till Hohmann named Managing Director at Fraser
Agency & Consultancy · Recorded impact score: 1/5
Till Hohmann, 54, has been appointed Managing Director at Berlin-based agency Fraser and will join the leadership team around founder Benjamin Baumann. Hohmann previously served as Germany CEO at the agency Avantgarde in a role described as short-lived. In his new position he is charged with driving Fraser's further expansion, with a particular focus on international business.
- Till Hohmann will become Managing Director at the Berlin agency Fraser.
- Hohmann is 54 years old.
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Questions about AVANTGARDE
What is AVANTGARDE?
AVANTGARDE is a Germany-based brand experience agency group that plans and delivers experiential marketing and brand activation programmes for enterprise brands.
Who uses AVANTGARDE?
Its direct customers are enterprise brand marketers, marketing directors and large advertiser organisations seeking outsourced experiential campaign delivery.
How does AVANTGARDE make money?
It earns revenue through project fees, retainers, production charges and customised campaign pricing tied to strategy, creative and execution services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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