AKQA vs AVANTGARDE

AKQA Creates Google Pixel Garden Theory Campaign with Musiala

Google has launched a new social-first campaign titled 'Garden Theory' for its Pixel 11 Pro smartphone, featuring Bayern Munich's Jamal Musiala. The campaign was created by digital agency group AKQA and showcases the phone's AI assistant Gemini and the 'HiLight' LED feature, which alerts users to important calls. The conceptual theme suggests that, like a garden, the phone provides a serene environment allowing users to focus amid digital noise. The campaign will run on Instagram, TikTok, YouTube, and other digital platforms like Highsnobiety. It was produced by the production company Zero, directed by Rogelio González, with set design by Nina Oswald and floral artist Valentina Teinitzer De Pasquale. The campaign highlights how the Pixel 11 Pro helps users concentrate on what matters, aligning with Google's messaging that the device is designed to help users stay present.

• Google launched a product campaign for the Pixel 11 Pro called 'Garden Theory'.
• The campaign features footballer Jamal Musiala from FC Bayern Munich.
• The campaign was created by AKQA, a digital agency group.

HubSpot gives high performers the edge in new global campaign with AKQA

AKQA has launched a new global campaign with HubSpot, titled 'HubSpot gives high performers the edge', marking a new client partnership and campaign launch.

AKQA, Google Gemini and Vodafone launch 'Partners in Time' campaign

AKQA Berlin created a summer-themed advertising campaign titled "Partners in Time" for Google Gemini and Vodafone Germany that positions a smartphone and its integrated AI assistant as companions in a romantic five-year story. The films, produced by BWGTBLD and directed by Paul Hermann, show everyday uses of AI (Gemini) such as route planning and furnishing suggestions, and also promote Vodafone's 5-year promise (longevity and quality). The campaign will run nationwide across CTV, digital and social media and uses the song "Bad Love" by Dehd as its soundtrack.

• AKQA Berlin developed the campaign 'Partners in Time' for Google Gemini and Vodafone Germany.
• The campaign dramatizes a five-year relationship story captured on a Vodafone smartphone and features Google Gemini assisting in scenes like route planning and nursery furnishing suggestions.
• The films were produced by BWGTBLD and directed by Paul Hermann.

ProSieben Show Producer Launches Tween Skincare Brand Milly&Elly

Daisy Rosemeyer-Elbers, former ProSieben executive producer known for Joko and Klaas shows, has co-founded Milly&Elly GmbH with Andjela Emmerich, a former Avantgarde agency employee. The startup targets the gap in the German market for skincare tailored to girls aged 10-14, offering four products formulated with mild ingredients. The brand launches after 1.5 years of development and six-figure investment. Dermatologist Christina Schnopp advises. Products will initially sell online and later expand to drugstores. The company is based at Bavaria Film grounds in Geiselgasteig.

• Daisy Rosemeyer-Elbers and Andjela Emmerich founded Milly&Elly GmbH.
• Milly&Elly launches four skincare products for girls aged 10-14.
• The brand required 1.5 years of development and a six-figure investment.

Christine Thienemann Founds Civina Agency

Christine Thienemann has founded Civina, a live-communication agency with offices in Zurich and Davos. Civina GmbH was registered in the canton of Graubünden in February 2026, with Thienemann as sole shareholder and managing director. The agency focuses on bespoke live communication formats and event production for brands, including product and brand launches, meetings, incentive travel, and corporate/client events. Thienemann previously served as Managing Director of Avantgarde Switzerland (since 2023) and has worked with clients such as American Express, the Audi Revolut F1 Team and Lucid Motors. Her prior roles include positions at Avantgarde (1997–2006), BMW Motorsport, Leo Burnett (Cape Town) and General Motors (experiential marketing for Cadillac and Chevrolet in Switzerland).

• Christine Thienemann founded Civina GmbH and is its sole shareholder and managing director.
• Civina GmbH was entered in the commercial register of the canton of Graubünden in February 2026.
• Civina operates offices in Zurich and Davos and offers bespoke live-communication and event production services (product/brand launches, meetings, incentive travel, corporate and client events).

AVANTGARDE updates About page: removes Shanghai Managing Director, changes office locations and contact number

The About page no longer lists Dulguun Sanjmyatav as Managing Director – Shanghai. The list of office locations has been reduced, removing Abu Dhabi, Vienna, Singapore, and Stuttgart. The contact phone number changed from a UAE number (+971) to a UK number (+44).