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MarTech Vendor · AdTech Vendor · vs · MarTech Vendor

Sprinklr vs TheyDo

Structured technology and market comparison · 2026

Direct Feature Comparison

Sprinklr · vs · TheyDo
Market Cluster / Sector
SprinklrMarTech Vendor · AdTech Vendor
TheyDoMarTech Vendor
Platform Focus
Sprinklr

Enterprise SaaS platform for customer experience and social operations.

TheyDo

Enterprise journey management and experience intelligence software.

Company Size
Sprinklr1,001–5,000 employees
TheyDo50–200 employees
Headquarters
SprinklrUS
TheyDoNL
Year Founded
Sprinklr2009
TheyDo2018

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Comparison Analysis

What is the main difference between Sprinklr and TheyDo?

When comparing Sprinklr and TheyDo, both platforms operate within the Customer Data & Clean Room Platform (CDP/DCR), MarTech Vendor, and Measurement & Analytics Platform ecosystem. Sprinklr is positioned as Enterprise SaaS platform for customer experience and social operations, whereas TheyDo focuses on Enterprise journey management and experience intelligence software. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.

What are the top alternatives to Sprinklr and TheyDo?

When evaluating Sprinklr and TheyDo, enterprise buyers also consider other platforms in Customer Data & Clean Room Platform (CDP/DCR), MarTech Vendor, and Measurement & Analytics Platform. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.

How do the corporate scale, structure, and headquarters of Sprinklr and TheyDo compare?

Sprinklr is headquartered in US (founded in 2009) with 1,001–5,000 employees. TheyDo is based in NL (founded in 2018) with 50–200 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.

Market Signals

Recent Market Signals & Activity: Sprinklr vs TheyDo

Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.

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Sprinklr

Recent Signals

  • ·SEC APIfinancials

    10-Q Financial Filing Analysis for Sprinklr (2026-09-03)

    For the second quarter ended July 31, 2026, Sprinklr reported total revenue of $213.74 million, representing a modest 1% increase compared to $212.04 million in the prior-year period. Subscription revenue grew 3% year-over-year to $194.85 million, while professional services revenue contracted 20% to $18.90 million due to lower managed services activity and non-recurring large implementations. Gross margin compressed from 68% to 65% on a GAAP basis, impacted by escalating third-party cloud, infrastructure, and AI hosting costs. GAAP operating income fell 39% to $9.96 million, down from $16.27 million in Q2 2025, and net income decreased to $7.12 million from $12.62 million. Total Remaining Performance Obligations (RPO) reached $1.03 billion, supported by an annualized Net Dollar Expansion (NDE) rate of 102.4%. Sprinklr also executed aggressive capital return measures, settling an accelerated share repurchase program with Citibank for $125 million.

    • Q2 fiscal 2027 revenue was $213.74M (+1% YoY), driven by subscription revenue of $194.85M (+3% YoY) offset by professional services declining to $18.90M (-20% YoY).
    • GAAP operating income declined 39% YoY to $9.96M (operating margin of 5%), while non-GAAP operating income reached $31.30M (non-GAAP operating margin of 15%).
    • Remaining Performance Obligations (RPO) totaled $1.03B ($614.1M current RPO), and the trailing 12-month Net Dollar Expansion rate stood at 102.4%.
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TheyDo

Recent Signals

Compare their exact ecosystem overlaps.

Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Sprinklr and TheyDo share across the market ecosystem.