Depop vs Prodege

Depop and Spotify Link Secondhand Fashion, Music

Depop and Spotify launched a cross‑platform campaign that connects music discovery with secondhand fashion. The activation features curated Depop shops from six artists (Eve, Amira Elfeky, Estevie, Frost Children, House of Protection and Lily Meola), a jointly branded Spotify editorial playlist, and a two‑day cultural event in Los Angeles. Depop — which the article notes was recently acquired by eBay from Etsy — created artist storefronts and curated collections on its marketplace while Spotify provides playlist and in‑app artist content. The playlist was published on August 11, 2026, and the artists' Depop shops were scheduled to go live on August 12, 2026. Depop and Spotify aim to fuse music, fashion and community discovery across digital and physical experiences.

• Depop and Spotify launched a joint campaign linking music discovery with secondhand fashion.
• Six artists (Eve, Amira Elfeky, Estevie, Frost Children, House of Protection and Lily Meola) contributed personal wardrobe items and musical influences.
• The activation includes curated Depop shops, a jointly branded Spotify editorial playlist (published August 11, 2026) and artist shops going live August 12, 2026.

eBay Posts Strong Q2 2026 Revenue and Profit Growth

eBay reported a strong second quarter 2026 with double-digit growth across revenue, gross merchandise volume (GMV) and profits. Revenue rose to $3.1 billion (+15% year-over-year) while GMV increased 15% to $22.4 billion. Net income improved to $552 million with GAAP earnings per share of $1.21 and adjusted EPS of $1.60. The company cited improved operating margins, stronger cash flow and continued shareholder returns via buybacks and dividends. eBay highlighted investments in AI-driven seller tools (automated listings, image scans), expansion in categories such as collectibles and luxury, growth of its live-shopping format (eBay Live), and the completed acquisition of Depop to strengthen second-hand fashion. Management raised its outlook for the year, expecting continued revenue and GMV growth in Q3.

• eBay reported Q2 2026 revenue of $3.1 billion, up 15% year-over-year.
• Gross merchandise volume (GMV) for Q2 2026 was $22.4 billion, up 15% year-over-year.
• Net income in Q2 2026 was $552 million; GAAP EPS was $1.21 and adjusted EPS was $1.60.

Zara Larsson x Depop Partnership Highlights Creator Commerce

Hello Partner's Influencer Insider highlights Zara Larsson's new Depop campaign that pairs storytelling with a real-life closet drop, discusses CreatorFest 2026 moments including YouTube's UK rollout of its Shopping Affiliate Programme, and reports that Rare Beauty signed 19-year-old actress Ella Bright as its first brand ambassador. The newsletter also notes platform product moves (HBO Max adding a vertical feed) and industry conversations about influencer marketing purpose and measurement.

• Depop launched a campaign starring GRAMMY-nominated pop star Zara Larsson that includes a real-life closet drop fans can buy.
• At CreatorFest 2026, YouTube’s Head of Creator Partnerships for the UK&I announced the UK rollout of the YouTube Shopping Affiliate Programme.
• Rare Beauty signed 19-year-old actress Ella Bright as its first-ever brand ambassador.

Prodege Appoints Todd Parsons Chief Executive Officer

Prodege has appointed Todd Parsons as Chief Executive Officer, as announced on September 17, 2026. Additionally, AdGate Media is now part of Prodege as of September 8, 2026.

Todd Parsons Named CEO of Blackstone-Owned Prodege

Todd Parsons, former Chief Product Officer at Criteo, will become CEO of Prodege, a Blackstone-backed consumer insights firm, starting October 1. Prodege operates a panel of over 125 million consumers and powers loyalty programs like Swagbucks, MyPoints, and InboxDollars. Parsons is expected to leverage his AI expertise from Criteo, where he oversaw the development of AI tools including a Model Context Protocol, to enhance Prodege's market research offerings. The appointment marks a significant leadership change for the company, which provides consumer feedback to CPG brands, commerce companies, and game developers.

• Todd Parsons has been named CEO of Prodege, starting October 1.
• Prodege is backed by Blackstone and runs a consumer panel of over 125 million members.
• Prodege powers loyalty programs for Swagbucks, MyPoints, and InboxDollars.

AdGate Media is Now Part of Prodege

Prodege announces that AdGate Media is now part of Prodege, as listed on their press release archives page.