AdTech Vendor · vs · AdTech Vendor
CleverPush vs Silverpush
Structured technology and market comparison · 2026
Direct Feature Comparison
CleverPush · vs · SilverpushB2B push notification and messaging automation software for websites and apps.
Contextual video adtech for targeting, synchronisation and analytics.
Analyze all overlapping signals and tech stacks for CleverPush and Silverpush
Compare mutual enterprise clients, monetization models, live market signals, and partner networks directly in the interactive Knowledge Graph.
Comparison Analysis
What is the main difference between CleverPush and Silverpush?
When comparing CleverPush and Silverpush, both platforms operate within the Display, Web & Mobile, Display Ads & Banner, and AdTech Vendor ecosystem. CleverPush is positioned as B2B push notification and messaging automation software for websites and apps, whereas Silverpush focuses on Contextual video adtech for targeting, synchronisation and analytics. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to CleverPush and Silverpush?
When evaluating CleverPush and Silverpush, enterprise buyers also consider other platforms in Display, Web & Mobile, Display Ads & Banner, and AdTech Vendor. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
Market Signals
Recent Market Signals & Activity: CleverPush vs Silverpush
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
CleverPush
Recent Signals
- ·persoenlich.com NewsCreative & Production Services
Marty-Trezzini Spotlights Babu's Nightshift Bakery
Swiss agency Marty-Trezzini created a 15th-anniversary campaign for Zurich coffeehouse brand Babu's titled "We bake your day," centering the brand's in-house bakery in Binz that supplies four Zurich locations. The campaign's core is a documentary-style film following early-morning bakery operations, using timestamps as a storytelling device and voiceover contributions from mother-daughter leaders Sandra and Elena Kubista. The film is supported by cutdowns and a tailored visual world. The campaign will serve as an ongoing communications platform beyond the anniversary year and will be used on social media, digital channels and Babu's website. Credits list agency and client contacts and production crew.
- Marty-Trezzini developed and produced a 15th-anniversary campaign for Babu's called "We bake your day".
- The campaign focuses on Babu's in-house bakery in Binz, which bakes bread and pastries for Babu's four Zurich locations.
- A documentary-style film — using timestamps and voiceover from Sandra and Elena Kubista — is the centerpiece of the campaign.
- ·persoenlich.com NewsAdvertising Campaign / Agency Work
Dylan expands Pro Juventute music awareness campaign
Zürich agency Dylan has launched a second wave of the awareness campaign "Musik hilft. Wir auch." for Pro Juventute's counselling hotline 147, continuing work started in autumn 2025. Six Swiss musicians (Monet192, EAZ, Gigi Malua, Eileen Alister, Linda Elys and Marie Jay) contributed song lines that address topics like overwhelm, self-doubt, heartbreak and inner restlessness. The lines are used as headlines across social media, digital out-of-home placements and school posters. The campaign also expands collaboration with the artists through personal videos in which they discuss song creation and music's role in emotional coping, while promoting the 147 counselling service when music alone is not enough.
- Dylan (communications agency) is running a second wave of the awareness campaign "Musik hilft. Wir auch." for Pro Juventute's counselling 147.
- The campaign originally launched in autumn 2025 and continues with new creative assets in 2026.
- Six Swiss musicians — Monet192, EAZ, Gigi Malua, Eileen Alister, Linda Elys and Marie Jay — provided song lines used as campaign headlines.
- ·persoenlich.com NewsAgency leadership / Hiring
Kreisvier leadership grows to three members
Swiss agency Kreisvier has expanded its executive management to a three-person leadership team. David Lübke, previously Executive Creative Director (responsible for creative output since November 2025), has been promoted to Chief Creative Officer. Sandro Looser, who was Chief Client Officer and a member of the management team since early 2025, takes on additional responsibilities as Chief Operating Officer. Alexandra Vatansever remains CEO. Kreisvier employs around 50 people and celebrated its 25th anniversary in spring 2026. The article was published on August 24, 2026.
- David Lübke promoted from Executive Creative Director to Chief Creative Officer at Kreisvier.
- Sandro Looser assumes the role of Chief Operating Officer while having been Chief Client Officer and a management team member since early 2025.
- Alexandra Vatansever is CEO of Kreisvier and is part of the new three-person leadership team.
Silverpush
Recent Signals
- ·AdExchangerCTV
PubMatic Adds Show-Level CTV Targeting via Silverpush Partnership
PubMatic and Silverpush have partnered to launch global episode-level contextual targeting for CTV inventory on PubMatic's supply-side platform. This integration allows buyers to curate ad inventory based on content context—such as genre, programme type, or brand safety—before bidding, without relying on cookies or user-level data. Advertisers can select from over 50 pre-built segments, applied pre-bid, across PubMatic's CTV supply, which includes 28 of the top 30 global streamers. Early results indicate improvements in brand awareness, consideration, conversion, and lower cost-per-view, with one WPP campaign achieving 20% higher conversion rates. PubMatic continues to offer audience-based targeting, but notes that combining both approaches may limit scale. The segments are now available globally via PubMatic and leading DSPs.
- PubMatic and Silverpush announced global episode-level contextual CTV segments, enabling pre-bid targeting based on content context.
- The integration covers all CTV supply within PubMatic, including 28 of the top 30 global streamers.
- Buyers can select from 50+ pre-built contextual and brand-safety segments, applied pre-bid, without using cookies or user-level data.
- ·AdzineBrand Lift Measurement
Silverpush Partners with Happydemics for Brand Lift Measurement
Silverpush, a Singapore-based adtech company, has announced a partnership with Happydemics, a brand lift measurement specialist, to integrate external brand impact measurement into its contextual video campaigns. Happydemics will use survey-based methods to measure metrics such as ad recall, interest, and consideration. This allows Silverpush to evaluate campaign success beyond standard delivery metrics like impressions and reach. The partnership addresses advertisers' demand for clear evidence that contextual campaigns deliver relevant outcomes. Silverpush, which entered the DACH market in 2025, recently also partnered with Airtory to adapt social media videos for YouTube and CTV. The company's technology processes context and platform signals to inform targeting decisions, while DSPs execute the campaigns.
- Silverpush has partnered with Happydemics for brand lift measurement.
- Happydemics will measure ad recall, interest, and consideration for Silverpush's contextual campaigns.
- Silverpush was founded in 2012 in Singapore and launched its DSP in 2014.
- ·ExchangeWireContextual Intelligence & Targeting
Silverpush Launches Contextual Podcast Segments
Silverpush announced on 2026-08-12 the launch of Silverpush Contextual Podcast Segments, a product designed to let advertisers access podcast inventory on YouTube. The offering enables brands and agencies to run video advertising campaigns targeted by contextual analysis of podcast content, expanding Silverpush's contextual intelligence capabilities into podcast-to-video placements. The announcement was published on ExchangeWire.
- Silverpush announced Silverpush Contextual Podcast Segments on 2026-08-12.
- The product enables advertisers to reach podcast inventory on YouTube using contextual intelligence.
- It is intended to allow brands and agencies to activate video advertising campaigns against podcast content on YouTube.
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners CleverPush and Silverpush share across the market ecosystem.