AdTech Vendor
AdRoll vs CleverPush
Structured technology and market comparison · 2026
Direct Feature Comparison
AdRoll · vs · CleverPushAdtech platform for retargeting, DSP and B2B ABM.
B2B push notification and messaging automation software for websites and apps.
Analyze all overlapping signals and tech stacks for AdRoll and CleverPush
Compare mutual enterprise clients, monetization models, live market signals, and partner networks directly in the interactive Knowledge Graph.
Comparison Analysis
What is the main difference between AdRoll and CleverPush?
When comparing AdRoll and CleverPush, both platforms operate within the Marketing Automation Platform, In-App, and AdTech Vendor ecosystem. AdRoll is positioned as Adtech platform for retargeting, DSP and B2B ABM, whereas CleverPush focuses on B2B push notification and messaging automation software for websites and apps. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to AdRoll and CleverPush?
When evaluating AdRoll and CleverPush, enterprise buyers also consider other platforms in Marketing Automation Platform, In-App, and AdTech Vendor. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
How do the corporate scale, structure, and headquarters of AdRoll and CleverPush compare?
AdRoll is headquartered in United States (founded in 2007) with 201–500 employees. CleverPush is based in Germany (founded in 2016) with 10–49 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.
Market Signals
Recent Market Signals & Activity: AdRoll vs CleverPush
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
AdRoll
Recent Signals
- ·https://martechseries.com/feed/Advertising Trends
AdRoll reports 45% drop in prospecting CPMs
AdRoll released its Q3 2026 State of Digital Advertising Report, showing a 45% year-over-year decline in display prospecting CPMs from July 1 to Sept. 8, offering a lower-cost window for holiday marketers before prices typically rise. Display retargeting CPMs fell 29.1% year over year, with a 40.2% drop from Q2. Account-based marketing CPMs increased 4.4% year over year but declined 15.1% from Q2. The report also indicates that despite lower ad prices, consumer spending remains steady, with a 4.5% increase in card spending per household. AdRoll CEO Vibhor Kapoor advises marketers to reallocate budgets based on full-funnel performance. The report includes insights from a study with eTail on retargeting challenges, highlighting that only 13% of retailers successfully bring back over 20% of cart abandoners, and underscores the importance of first-party signals in tailoring messaging.
- AdRoll's Q3 2026 report shows display prospecting CPMs dropped 45% year over year.
- Display retargeting CPMs declined 29.1% year over year and 40.2% from Q2.
- ABM CPMs increased 4.4% year over year but fell 15.1% from Q2.
- ·https://martechseries.com/feed/Chat & Conversational UI / Conversational Ads
AdRoll Pilots ChatGPT Ads for Multichannel Reach
AdRoll announced a pilot allowing a select group of AdRoll and AdRoll ABM customers to test advertising placements inside ChatGPT. The pilot aims to help SMB, mid-market and B2B advertisers evaluate how conversational-AI placements complement existing media strategies across the customer journey. Ads are designed to appear below ChatGPT responses when contextually appropriate and — according to OpenAI — do not influence model outputs; OpenAI also keeps conversations private and does not sell user data to advertisers. AdRoll will provide campaign support for participants and said the pilot builds on its multichannel investments, including connected TV, digital out-of-home, and Model Context Protocol (MCP) integrations that connect AdRoll with AI assistants and agentic workflows.
- AdRoll announced a pilot that enables a select group of AdRoll and AdRoll ABM customers to test advertising placements in ChatGPT.
- Ads in ChatGPT appear below the end of a response when contextually appropriate and do not influence ChatGPT's responses.
- OpenAI keeps users' conversations private from advertisers and does not sell user data to advertisers, per the article.
CleverPush
Recent Signals
- ·persoenlich.com NewsCreative & Production Services
Marty-Trezzini Spotlights Babu's Nightshift Bakery
Swiss agency Marty-Trezzini created a 15th-anniversary campaign for Zurich coffeehouse brand Babu's titled "We bake your day," centering the brand's in-house bakery in Binz that supplies four Zurich locations. The campaign's core is a documentary-style film following early-morning bakery operations, using timestamps as a storytelling device and voiceover contributions from mother-daughter leaders Sandra and Elena Kubista. The film is supported by cutdowns and a tailored visual world. The campaign will serve as an ongoing communications platform beyond the anniversary year and will be used on social media, digital channels and Babu's website. Credits list agency and client contacts and production crew.
- Marty-Trezzini developed and produced a 15th-anniversary campaign for Babu's called "We bake your day".
- The campaign focuses on Babu's in-house bakery in Binz, which bakes bread and pastries for Babu's four Zurich locations.
- A documentary-style film — using timestamps and voiceover from Sandra and Elena Kubista — is the centerpiece of the campaign.
- ·persoenlich.com NewsAdvertising Campaign / Agency Work
Dylan expands Pro Juventute music awareness campaign
Zürich agency Dylan has launched a second wave of the awareness campaign "Musik hilft. Wir auch." for Pro Juventute's counselling hotline 147, continuing work started in autumn 2025. Six Swiss musicians (Monet192, EAZ, Gigi Malua, Eileen Alister, Linda Elys and Marie Jay) contributed song lines that address topics like overwhelm, self-doubt, heartbreak and inner restlessness. The lines are used as headlines across social media, digital out-of-home placements and school posters. The campaign also expands collaboration with the artists through personal videos in which they discuss song creation and music's role in emotional coping, while promoting the 147 counselling service when music alone is not enough.
- Dylan (communications agency) is running a second wave of the awareness campaign "Musik hilft. Wir auch." for Pro Juventute's counselling 147.
- The campaign originally launched in autumn 2025 and continues with new creative assets in 2026.
- Six Swiss musicians — Monet192, EAZ, Gigi Malua, Eileen Alister, Linda Elys and Marie Jay — provided song lines used as campaign headlines.
- ·persoenlich.com NewsAgency leadership / Hiring
Kreisvier leadership grows to three members
Swiss agency Kreisvier has expanded its executive management to a three-person leadership team. David Lübke, previously Executive Creative Director (responsible for creative output since November 2025), has been promoted to Chief Creative Officer. Sandro Looser, who was Chief Client Officer and a member of the management team since early 2025, takes on additional responsibilities as Chief Operating Officer. Alexandra Vatansever remains CEO. Kreisvier employs around 50 people and celebrated its 25th anniversary in spring 2026. The article was published on August 24, 2026.
- David Lübke promoted from Executive Creative Director to Chief Creative Officer at Kreisvier.
- Sandro Looser assumes the role of Chief Operating Officer while having been Chief Client Officer and a management team member since early 2025.
- Alexandra Vatansever is CEO of Kreisvier and is part of the new three-person leadership team.
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners AdRoll and CleverPush share across the market ecosystem.
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