XroadMedia
OTT personalisation software for broadcasters, streamers and operators.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- XroadMedia GmbH
- Entity type
- COMPANY
- Founded
- 2012
- Headquarters
- Gutheil-Schoder-Gasse 10, 1100 Wien, Austria
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- xroadmedia.com
What XroadMedia does
XroadMedia operates a B2B enterprise software model centred on a proprietary personalisation and analytics platform for video services. It creates value by using first-party viewing and behavioural data to power recommendations, interface personalisation, retention workflows and monetisation optimisation for media operators. The platform is modular, allowing customers to adopt specific use cases such as engagement, retention, FAST personalisation or operator-focused deployment, while integrating into existing streaming, broadcast and telecom environments.
Category differentiation
XroadMedia is not a consumer streaming service or a broadcaster; it is a B2B software vendor selling personalisation technology to media operators. It is also distinct from generic marketing automation vendors because its core focus is video, OTT, FAST and broadcast personalisation.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
XroadMedia is an Austrian B2B software company that sells a cloud-based personalisation platform for video and media businesses. Its products are designed for OTT streaming services, broadcasters, FAST operators and telecom or pay-TV operators, helping them improve content discovery, viewer engagement, churn reduction and monetisation through real-time recommendations, UI personalisation, predictive scoring and targeted messaging. The company makes money by licensing its proprietary platform and modules as enterprise SaaS, with deployments integrated into clients’ video ecosystems via APIs and SDKs. Its customers are product, data, CRM, retention, commercial and ad-supported video teams that want to increase subscription conversion, reduce churn, improve ad relevance and optimise viewer journeys across CTV, OTT and related media environments.
Company news briefing
Briefing updated:
XroadMedia has partnered with Royal Media Services in Kenya to deliver personalised news feeds and content experiences across diverse broadcasting platforms. The company continues to address key industry challenges, highlighting the importance of balancing AI-driven personalisation with regional regulatory compliance and family privacy protection on shared screens.
Business model & monetisation
The company uses a B2B SaaS licensing model for enterprise deployments of its personalisation platform and modules. Commercials are likely based on platform scope, integrations, usage scale or deployment size rather than media spend. Revenue is supported by modular platform sales, API and SDK access, and enterprise implementation into broadcaster, OTT and operator stacks; value is tied to measurable uplift in engagement, retention, conversion and ad or subscription revenue.
- Enterprise personalisation platform licences
- Software Subscription
- Modular retention and engagement products
- Software Subscription
- FAST and monetisation-focused deployments
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Royal Media Services Partners with XroadMedia to Deliver Personalized News Feeds Across Different Media Formats
Recorded impact score: 3.5/5
Nairobi/Vienna, 10th September – Royal Media Services (RMS), providing diverse broadcasting platforms and publications to a wide audience across Kenya, has chosen to work with XroadMedia to deliver personalized experiences across their news platform.
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Questions about XroadMedia
What is XroadMedia?
XroadMedia is a B2B software company that provides personalisation, recommendation and retention technology for OTT platforms, broadcasters and telecom operators.
Who uses XroadMedia?
Its users are enterprise media organisations such as streaming services, broadcasters, FAST operators and telecom or pay-TV platforms, especially their product, CRM, data and commercial teams.
How does XroadMedia make money?
It makes money primarily through enterprise SaaS licensing of its personalisation platform and related modules deployed into client video ecosystems.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
21 publicly documented primary sources and citations linked across the market graph.
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