Video Streaming Infrastructure & OTT · B2B SaaS Provider
ViewLift
Enterprise OTT platform for launching and monetising streaming services.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- ViewLift, Inc.
- Entity type
- COMPANY
- Founded
- 2008
- Headquarters
- 665 Broadway, Suite 700, New York, NY 10012
- Company size
- 50–200
- Market cluster / sector
- Video Streaming Infrastructure & OTT
- Market role
- B2B SaaS Provider
- Official website
- viewlift.com
What ViewLift does
ViewLift operates an enterprise SaaS model centred on providing a unified OTT operating stack to content owners and streaming operators. It creates value by reducing technical complexity and time-to-market for launching branded streaming apps, then deepens customer reliance through integrated content management, distribution, analytics, personalisation and revenue tooling. The platform is embedded in customers’ video operations, making it part infrastructure layer, part workflow system, and part monetisation enablement layer.
Category differentiation
ViewLift is not a consumer streaming service or a publisher; it is infrastructure software for organisations that operate streaming services. It also is not a standalone DSP or ad network, even though it supports OTT advertising monetisation.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
ViewLift is a US-based B2B SaaS provider of OTT video infrastructure for organisations launching and operating streaming services. Its platform combines video CMS, app management, multi-device distribution, analytics, personalisation and monetisation tooling for live, linear and on-demand streaming across web, mobile and connected TV environments. Customers appear to include media companies, broadcasters, sports leagues, teams and other enterprises that want to run their own branded streaming products rather than build the full stack internally. The company makes money primarily through enterprise software contracts tied to its end-to-end streaming platform, likely including platform licensing, implementation and ongoing service or usage-based fees. A core part of its proposition is helping customers monetise their own audiences through subscription, advertising, pay-per-view and hybrid OTT models. Recent reporting indicates DAZN moved to acquire the company, although one cited source notes the transaction was subject to closing conditions.
Company news briefing
Briefing updated:
Global sports entertainment leader DAZN has acquired ViewLift for approximately $100 million to accelerate US expansion and provide scalable direct-to-consumer capabilities for sports organisations. Following a subsequent leadership and board refresh, the company launched a new streaming service for Arizona’s Family Sports, delivering live and on-demand regional programmes to fans. This operational milestone reinforces ViewLift’s role in facilitating digital transformation for local sports broadcasting through integrated B2B2C solutions.
Business model & monetisation
ViewLift’s monetisation is primarily enterprise SaaS and contract-based platform revenue. Commercial mechanics likely include software licensing or subscription fees, implementation and deployment fees, and ongoing service or usage-linked charges tied to app footprint, integrations or streaming volume. Its platform also enables clients’ downstream revenue models, including SVOD, AVOD, TVOD, pay-per-view and hybrid video monetisation, but there is no evidence that ViewLift itself primarily earns through media arbitrage or operating a self-serve ad marketplace.
- Enterprise OTT platform contracts
- SaaS / software subscription or platform licence
- Implementation and deployment services
- Service fee / project-based setup
- Ongoing support and managed platform services
- Service fee / retainer
- Usage-linked platform economics
- Pay-per-use tied to streaming volume, apps or integrations
Products & capabilities
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Recent recorded signals
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FISU and ViewLift announce strategic collaboration
Streaming · Recorded impact score: 2/5
ViewLift, a DAZN company, and the International University Sports Federation (FISU) have announced an expanded technology alliance to digitally equip and strengthen the global university sports movement ahead of the 2027 Universiade season. ViewLift is partnering with Bornan Sports Technology, FISU's digital technology and data partner, to consolidate streaming, AI-based media management, and event technology infrastructure on a single digital platform. This will serve FISU's student-athletes, its 167 member National University Sports Federations (NUSFs), and an international audience. The collaboration has completed a soft launch in June 2026, testing key platform integrations. Full platform launch is planned for January 2027, in time for the Changchun 2027 Winter Universiade in China. FISU's vision is to provide a digital experience worthy of the sport, reaching a global audience with professional quality.
- ViewLift, a DAZN company, and FISU announced an expanded technology alliance on October 16, 2026.
- ViewLift partners with Bornan Sports Technology to build a unified digital platform for university sports.
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Questions about ViewLift
What is ViewLift?
ViewLift is a B2B SaaS company that provides an end-to-end OTT streaming platform for launching, managing and monetising video services.
Who uses ViewLift?
Its users are mainly media companies, broadcasters, sports leagues, teams and enterprise streaming operators, along with their product, content, analytics and revenue teams.
How does ViewLift make money?
It primarily makes money through enterprise platform contracts, likely including software fees, implementation work and ongoing service or usage-based charges.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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