Muvi
Muvi is a no-code SaaS platform for launching and monetising OTT streaming services.
Analyst Perspective
Muvi is a B2B streaming software company that provides cloud-based tools for businesses to launch and operate branded video and audio services across web, mobile, and connected TV. Its core offer centres on Muvi One, a no-code OTT platform builder, supported by adjacent products for live streaming, media hosting, cloud playout for linear and FAST channels, transactional video sales, player SDKs, and smart TV app testing. The company sells primarily to media companies, broadcasters, content owners, developers, and enterprises building streaming experiences. Muvi makes money mainly through recurring SaaS subscriptions, with pricing tiers that scale by product scope and deployment complexity. It also captures usage-based revenue through infrastructure-related charges such as bandwidth and storage, plus add-ons for applications, features, and integrations. Beyond selling software, Muvi creates value by enabling customers to monetise their own streaming services through subscription, advertising, and pay-per-view models.
Analyst Signal Briefing
Archived (Stand: 8 Jul 2026)No new strategic signals in the last 90 days. Showing historical briefing.
Muvi has expanded its product suite with the introduction of monetisation capabilities for Muvi Meet, enabling businesses to facilitate paid video consultations and branded meetings under their own domains. This development shifts the positioning of the platform from a standard communication tool to a revenue-generating service. Additionally, the company continues to focus on its mobile live streaming presence, positioning Muvi Live as a solution for professional, branded broadcasts on iOS devices.
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Key insights about Muvi
Category Differentiation
Muvi is not a consumer streaming service; it sells the software used by businesses to build and run streaming platforms. It should be distinguished from pure video hosting vendors or standalone live streaming tools because it offers a broader OTT operations suite.
Muvi: About
Muvi operates a multi-product B2B SaaS model for streaming infrastructure and OTT operations. It packages platform creation, content management, playback, monetisation, live streaming, playout, and testing into an integrated software stack, allowing customers to replace custom development and fragmented vendor setups. Revenue is generated through recurring subscriptions, higher-tier enterprise plans, add-on modules, and usage-based infrastructure charges tied to storage, bandwidth, and deployment needs.
How Muvi Works & Monetises
Business model analysis and core revenue streams
Muvi monetises primarily through SaaS subscriptions with tiered pricing anchored around its core OTT platform. Commercial mechanics include monthly or enterprise subscription fees, upsells for adjacent products and modules, and usage-based charges for bandwidth, storage, apps, and integrations. The company also strengthens retention and expansion by supporting customers' downstream monetisation models, including SVOD, AVOD, and TVOD, although those end-user revenues accrue to Muvi's customers rather than to Muvi directly.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Muvi: Frequently Asked Questions
What is Muvi?
Muvi is a B2B SaaS company that provides software for building, operating, and monetising OTT video and audio streaming services.
Who uses Muvi?
Its customers include media companies, broadcasters, content owners, enterprises, developers, event producers, and OTT platform operators.
How does Muvi make money?
Muvi earns revenue through recurring software subscriptions, enterprise plans, product add-ons, and usage-based charges such as bandwidth and storage.
Company Facts
- Founded
- 2010
- Headquarters
- 22691 Blue Elder Ter, Unit 203, Brambleton, VA 20148, USA
- Core Segment
- B2B SaaS Provider
- Company Size
- 201–500
- Official Link
- muvi.com