COMPANY

Muvi

Muvi is a no-code SaaS platform for launching and monetising OTT streaming services.

Analyst Perspective

Muvi is a B2B streaming software company that provides cloud-based tools for businesses to launch and operate branded video and audio services across web, mobile, and connected TV. Its core offer centres on Muvi One, a no-code OTT platform builder, supported by adjacent products for live streaming, media hosting, cloud playout for linear and FAST channels, transactional video sales, player SDKs, and smart TV app testing. The company sells primarily to media companies, broadcasters, content owners, developers, and enterprises building streaming experiences. Muvi makes money mainly through recurring SaaS subscriptions, with pricing tiers that scale by product scope and deployment complexity. It also captures usage-based revenue through infrastructure-related charges such as bandwidth and storage, plus add-ons for applications, features, and integrations. Beyond selling software, Muvi creates value by enabling customers to monetise their own streaming services through subscription, advertising, and pay-per-view models.

Analyst Signal Briefing

No strategic news signals detected in the last 90 days.

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Category Differentiation

Muvi is not a consumer streaming service; it sells the software used by businesses to build and run streaming platforms. It should be distinguished from pure video hosting vendors or standalone live streaming tools because it offers a broader OTT operations suite.

Muvi: About

Muvi operates a multi-product B2B SaaS model for streaming infrastructure and OTT operations. It packages platform creation, content management, playback, monetisation, live streaming, playout, and testing into an integrated software stack, allowing customers to replace custom development and fragmented vendor setups. Revenue is generated through recurring subscriptions, higher-tier enterprise plans, add-on modules, and usage-based infrastructure charges tied to storage, bandwidth, and deployment needs.

How Muvi Works & Monetises

Business model analysis and core revenue streams

Muvi monetises primarily through SaaS subscriptions with tiered pricing anchored around its core OTT platform. Commercial mechanics include monthly or enterprise subscription fees, upsells for adjacent products and modules, and usage-based charges for bandwidth, storage, apps, and integrations. The company also strengthens retention and expansion by supporting customers' downstream monetisation models, including SVOD, AVOD, and TVOD, although those end-user revenues accrue to Muvi's customers rather than to Muvi directly.

Revenue Channels

Core OTT platform subscriptionsSoftware Subscription
Bandwidth and storage chargesPay-per-Use
Enterprise deployments and custom pricingSoftware Subscription
Add-ons, apps, features, and integrationsSoftware Subscription
Adjacent products such as live, playout, player, and testing toolsSoftware Subscription

Recent Signals (Muvi)

MuviJun 2, 2026

12 Best iOS Live Streaming Apps for iPhone (Free & Paid, 2026)

The best iOS live streaming apps for iPhone in 2026 are Muvi Live (best for professional and branded streams), YouTube Live (best reach), Twitch (best...

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MuviMay 9, 2026

Muvi Meet: Run Branded Meetings & Monetize Them — All Under Your Own Domain

Upcoming Webinar ##### May 28 12:00 AM PST

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MuviApr 10, 2025

Muvi Recognized as a Representative Vendor for Video Platform Services in the 2025 Gartner® Market Guide

Muvi, an industry-leading provider of streaming-based solutions, is proud to announce its recognition as a Representative Vendor in the 2025 Gartner® Market Guide for Video Platform Services.

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Muvi: Frequently Asked Questions

What is Muvi?

Muvi is a B2B SaaS company that provides software for building, operating, and monetising OTT video and audio streaming services.

Who uses Muvi?

Its customers include media companies, broadcasters, content owners, enterprises, developers, event producers, and OTT platform operators.

How does Muvi make money?

Muvi earns revenue through recurring software subscriptions, enterprise plans, product add-ons, and usage-based charges such as bandwidth and storage.

Company Facts

Founded
2010
Headquarters
22691 Blue Elder Ter, Unit 203, Brambleton, VA 20148, USA
Core Segment
B2B SaaS Provider
Company Size
201–500
Official Link
muvi.com